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Email verification

Protect your hard-earned sender reputation

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What is email verification?

Are you struggling with email deliverability? Do you know the true cost of sending to bad email addresses and the impact is has on your customer relationships? In a digital society, the importance of email as a communication tool cannot be understated. In fact, 83% of U.S. organizations ranked email as their primary communication channel. Ensuring you collect and send to accurate email addresses plays an important role in your wider strategy, protecting your sender reputation and ensuring your emails reach the intended audience. Internet Service Providers are the email deliverability gatekeepers and they decide if your email communications will reach their intended destination. They base their decisions on your sender reputation. Have a good reputation and more of your emails will get through, which is great news for your customers and prospects. Have a bad reputation, and you'll struggle to hit those inboxes. Poor email deliverability will not only hamper your ability to communicate with your customers, but could land you in hot water with regulators as well, threating your ability to continue leveraging the email channel and damaging your bottom line. Email Verification from Experian Data Quality can help. Our solution validates email address in real-time. It determines if an email is accurate and valid before mailing to it. Contact our team today.

How email verification works

We’ll help you identify if an email address is deliverable—before you try sending to it. How do we do it? Our industry-leading tool works in real time to verify the syntax, domain, mail server, and account for every email address in your database. It even works with business and consumer email domains, such as Yahoo!, Gmail, Hotmail, and more.

Benefits of email verification

Having valid and deliverable email addresses means your organization can communicate more effectively with its clients and prospects. By validating email addresses, you can reduce bounce rates, protect your sender reputation, and improve the ROI of your email campaigns. 

Did you know...

of organizations believe that they have a high email bounce rate

of organizations say that email will be their most important communication channel in 2017 

of businesses state that increasing customer sales and revenue is one of the biggest drivers in achieving a single customer view 

of organizations have seen some positive improvement in marketing campaigns by improving data quality

*Source: 2017 global data management benchmark report

Resources

Want more information on email verification? Check out these resources.

Features of Email Verification

  • Identify invalid or undeliverable email addresses in real time
  • Prompt users to correct potential typos to ensure they enter usable email addresses
  • Receive customized validation reports with clear, actionable response codes
  • Flexible implementation options anywhere you collect addresses
  • Results are returned in less than 500 milliseconds, on average

What our customers say

We reached ROI on the project in far less than two weeks. The data test had given us an estimate of what to expect from the cleansing – but the results far exceeded my expectations. This was 100% worth our time and money.

Cabela's

Dean Wynkoop Manager of data management, Cabela’s
 

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