Are you struggling with email deliverability? Do you know the true cost of sending to bad email addresses and the impact is has on your customer relationships? In a digital society, the importance of email as a communication tool cannot be understated. In fact, 83% of U.S. organizations ranked email as their primary communication channel. Ensuring you collect and send to accurate email addresses plays an important role in your wider strategy, protecting your sender reputation and ensuring your emails reach the intended audience. Internet Service Providers are the email deliverability gatekeepers and they decide if your email communications will reach their intended destination. They base their decisions on your sender reputation. Have a good reputation and more of your emails will get through, which is great news for your customers and prospects. Have a bad reputation, and you'll struggle to hit those inboxes. Poor email deliverability will not only hamper your ability to communicate with your customers, but could land you in hot water with regulators as well, threating your ability to continue leveraging the email channel and damaging your bottom line. Email Verification from Experian Data Quality can help. Our solution validates email address in real-time. It determines if an email is accurate and valid before mailing to it. Contact our team today.
We’ll help you identify if an email address is deliverable—before you try sending to it. How do we do it? Our industry-leading tool works in real time to verify the syntax, domain, mail server, and account for every email address in your database. It even works with business and consumer email domains, such as Yahoo!, Gmail, Hotmail, and more.
Having valid and deliverable email addresses means your organization can communicate more effectively with its clients and prospects. By validating email addresses, you can reduce bounce rates, protect your sender reputation, and improve the ROI of your email campaigns.
of organizations believe that they have a high email bounce rate
of organizations say that email will be their most important communication channel in 2017
of businesses state that increasing customer sales and revenue is one of the biggest drivers in achieving a single customer view
of organizations have seen some positive improvement in marketing campaigns by improving data quality