Today’s technology makes it easier than ever for customers to find your business. From ads on social media to traditional marketing mailers, you have almost unlimited access to customers. To get the most out of this access, your business needs a full view of a customer’s behaviors.

Identity resolution is a process that connects all the dots of a customer’s information, giving you a complete profile of your customers. You can use this profile to improve targeted messaging, proactively respond to customer choices, and make your overall customer data more effective for decision-making.

How does identity resolution work?

The resolution process works by collecting information on a particular customer and combining it with other data to build one cohesive profile for that customer. Identity resolution focuses on finding unique identifiers such as phone numbers, email addresses, or customer IDs within your databases to build a singular view of a customer.

As each data point is found, the data is mapped into a profile of your customer called an identity graph, or ID graph. your customer into a profile called an identity graph, or ID graph. Different identity resolution solutions will have different methods for finding, categorizing, and organizing identifiers in ID graphs.

Experian gives businesses access to powerful data management solutions to help your IDR strategy.

Identity resolution services

Identity resolution services help you get a 360-degree view of your customers as part of identity resolution. As part of identity resolution. Experian’s experienced data professionals use the latest data tools and software to identify customers and match them to identifiers for a singular view of your customers.

• Seamless integrations: Experian’s data solutions integrate with your existing CRM or ERP programs for streamlined customer resolution.
• Powerful identity resolution software: From matching phone numbers to predicting buying habits, our data solutions help you collect important information on your customers.
• Knowledgeable data experts: Need help identifying customers? Experian’s data quality experts are here to answer your questions and get the consumer information you’re looking for.
  
  

Three benefits of customer identity resolution

Identity resolution is your best chance to create a unified view of your customers. The resolution process helps your business:

• Improve customer experience: Identity resolution helps you learn more about your customers. The more you know, the better services and products you can offer them. Customers get the customized messaging and exact services they need, leading to a better customer experience.
• Remove duplicate data: With many consumers interacting with businesses on a variety of devices, it’s important to be able to identify a single customer on different devices and channels. Identity resolution helps your business combine customer data from multiple sources—such as their mobile and desktop browsing habits—into a single profile. This lets you monitor a customer’s journey, even if they switch devices halfway through.
• Increase efficiency: Having all of a customer’s data in one profile makes it easier to access. This means less time spent sorting through multiple databases and more time creating a customized experience for each customer.
  
  

Build better customer data

Put your customer data to work with consumer identity resolution. You’ll get more out of the data you collect by removing duplicates, identifying anonymous users, and creating an omnichannel view of your customers.

Make customer resolution part of your overall data quality strategy. Higher data quality leads to more accurate decision-making. Be sure you’re collecting and analyzing accurate data with help from Experian’s data quality management solutions.