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Improve customer experience

Meet customers’ expectations and tailor interactions across channels.

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Businesses are using the power of data to better serve their customers, as well as to increase revenue.

of businesses believe that a single customer view would lead to cost savings.

of financial institutions use data to better serve their customers.

of companies are looking to achieve a single customer view. 

* Source: 2017 Global Research Report

Understand the top barriers to gaining a single customer view

47% of retailers believe that data quality issues impact customer trust and perception.

 

Data quality tools can support the service levels your customers expect, helping you deliver consistent communications across all channels. A great customer experience inspires your audience to not only remain loyal, but often to repeat purchase.

  • Clean data to improve email personalization programs.
  • Avoid returned mail by ensuring customer addresses are accurate.
  • Accurate information is the key to effective marketing.

Client loyalty is the final frontier for data quality

It’s a known fact that it is cheaper to retain a customer than to generate a new one and businesses do this by ensuring loyal relationships, high standards of service and understanding what their customers need. 

84% of businesses believe data is an integral part of forming a business strategy. 

Not everyone has a data strategy

Data-driven efforts can help to ensure your customers have the best possible experience.

Clean data to create consistent records of every customer in your database.

Make your data work for you by combining records, profiling data, and monitoring trends.

Find connections between contacts by identifying and removing duplicates.

 

Learn more about how you can effectively use data to drive business decisions.

We can ensure your data is accurate and complete, enabling you to have more personalized conversations with your customers. By improving your understanding of your data, you can provide a unique customer experience, delivering above and beyond their expectations.