It’s once again time for another Experian Marketing Services Client Summit. This year promises to be a great event and I am getting excited to attend again. Not only do I get to meet so many great marketers, but I also get the opportunity to learn from their experiences over the past year.
Becoming a data-driven company. It is something many of us want to achieve today because it elicits thoughts of ultimate insight. One rarely thinks of data as being sexy, but the concept of being able to use data to accurately predict your company’s next move is pretty cool.
The race is on. Companies are working as quickly as possible to leverage their data assets to drive action and derive value. Terms like big data are common and the c-suite has a desire to pinpoint insight in these mass stores of data.
To make best use of your data asset across your organization, it is essential to have a solid data quality framework to ensure that your data is accurate and complete. But all data quality management models are not created equal: different organizations have different levels of data quality maturity, depending on organizational priorities and needs.