At NYC’s Data Governance Financial Services Conference this week, presenters and attendees alike were buzzing about BCBS 239. As they should! While the internationally recognized Basel Committee on Banking Supervision (BCBS) published their guidelines on Principles for effective risk data aggregation and risk reporting back in January 2013, the three year head start to comply is looming! These principles really are a positive force in the industry, aimed at mitigating systemic risk across large banks, a factor contributing to the 2008 financial collapse. Both Global and Domestic Systemically Important Banks (G-SIBs & D-SIBs, respectively) are in the crosshairs and expected to follow suit by the time the ball drops in Times Square (Jan 2016).
The majority of companies today are using email as a key channel in their marketing practices. Most marketers are always looking for new trends or best practices to improve email content and delivery, all to increase consumer engagement with messages. And while those are worthwhile efforts, new Experian Data Quality research finds that many of us are falling short on the basic concept of email database maintenance.
Marketers need to work to improve their data management techniques and how they work with other parts of the organization to improve the quality of data assets. Yesterday, Erin Haselkorn, Analyst and Public Relations Manager at Experian Data Quality presented a webinar, “Better leverage your data: Overcome common data quality challenges.”
Recently, Spencer Kollas, Vice President of Global Deliverability at Experian Marketing Services and I hosted a webinar. We discussed ways that marketers can prepare for the upcoming holiday season, and gave useful tips for setting up marketing and eCommerce initiatives for holiday success. If you missed the webinar, check out this blog post that summarizes the presentation.
While we had Spencer with us, we conducted a Q&A session to get his input and insight on email deliverability and optimization best practices.
You probably don't think about receipts very often (unless of course, you happen to be shopping at CVS where impressively long receipts are their thing). No one talks about receipts because it’s such a ubiquitous piece of transactional information that we don’t imagine purchases without it. Receipts are typically handed out in paper form at the end of any transaction; however, email and SMS receipts are growing in popularity.
Using these channels can do more than just reduce paper waste. By using emails and text messages to send receipts, your organization can engage, interact and offer your customers additional value through a medium with almost 100 percent open rates. Read this blog post to find out how the smartest businesses are using eReceipts and text receipts to their advantage as well as what they can improve on.
What exactly is an email preference center? They are places for individuals to tell a business how often they want to receive an email and what kind of content they want to receive. Email preference centers are one of the best ways for customers to tell you exactly what they’re interested in—and when done effectively, you get to collect key pieces of contact information as well. Whether they are called “notification settings” or “email settings,” we’ve all interacted with some form of a preference center before.
Not all companies, however, use email preference centers to their fullest extent; that is, not all companies are using them as an additional method for data collection and improving the customer experience. This blog post will tell you how to use preference centers to improve email deliverability, develop a better understanding of consumer interests, and learn what other companies do to help you improve your own preference center.
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