Today is a proud day for everyone at Experian Data Quality. We were once again named a ‘Challenger’ in Gartner’s 2015 Magic Quadrant for Data Quality Tools. With the changing data landscape, we work continuously to find innovative ways to keep up with the pace of change. We do our best to listen to customer feedback and provide adaptive tools that can solve for a number of data management needs.
Believe it or not, the holiday season is upon us. Both grandmothers and companies alike are thinking about shipping goods and holiday cards through the mail—a fact that likely makes your local postal worker fall into a cold sweat.
The volume of mail during the holidays and throughout the year has the USPS® looking for help. This assistance comes from organizations that are committed to making their addresses make sense. CASSTM certification is an example of this.
Last week we had an amazing time at Oracle Open World in San Francisco, California. We are veterans of this conference, but every time we attend it seems to get better and better. This year I was left with two key memories from the week-long conference.
Trends in the marketing industry move fast, so marketers need to move faster. Every year we conduct multiple research studies in the various industries that our products and services impact. For our latest study, we focused on the proliferation of email—how people deal with balancing data collection and data quality, how the presence of poorly-formed emails impact deliverability, and the different ways large and small companies track the success of their marketing initiatives.
Over 200 respondents in the U.S. took part in our latest research study. Participants came from a variety of company sizes, from small to enterprise. Industries involved in the sample include retail, manufacturing, automotive, financial services, utilities and more. Participants were allowed to select multiple answers that pertained to their business, and as such, the percentages in this report will not necessarily add up to 100 percent.
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