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Monthly Archives: May 2016

Leading the data pack: #ChiefDataSF 2016

If you’ve spent any time in the data management space, you know that the Chief Data Officer (CDO) is one of the hottest new roles in the industry. While the CDO position has been talked about a lot lately, most of the people who are actually in the role have never held this title before. This can be exciting and rewarding as you get to build your data program from the ground up, but also stressful since you don’t necessarily have a clear roadmap for success.

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Coping with compliance: The need for data management in financial services

If you’re a Chief Data Officer (CDO), lingering bedtime thoughts about what may be lurking in your database could keep you up at night. And it’s easy to see why. Today’s financial services companies are so tightly regulated that any slip-up can be costly—and not just financially. Tales of noncompliance penalties levied against financial institutions spread like wildfire in the media, damaging your company’s reputation and spooking investors or potential customers.

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Experian Data Quality Scholarship

Experian Data Quality is proud to announce a unique scholarship opportunity for college students who are entering their final year of undergraduate education!

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10 steps to maximize email ROI

Email marketing remains one of the most successful and cost-effective marketing channels. Some say it’s second only to search, and we agree. The cost of sending an email is measured in tiny fractions of a penny while the average return is between $0.06 and $0.07*. The common wisdom is that every $1 spent on email returns $40 in revenue. That’s a 4000% ROI!

Yet there’s a lot that can be done to improve results. Clearly open and click through rates depend a lot on subject lines and offers, but maximizing your return also means maximizing deliverability. Here are 10 tried-and-true steps for optimizing your retail email marketing efforts and achieving the greatest return.

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Shoebox to inbox: Enhancing ALDO’s email marketing

In today’s increasingly digital marketplace, retailers find themselves at a crossroads. Their customers are seeking products and information online, and they’re entering retail stores more knowledgeable than ever before. In order to stay a step ahead of savvy customers, retailers are turning to high-tech marketing practices to give themselves an edge. A common way to do this is to use customer contact information to market products and increase customer engagement.

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EDQ & JA in a Day: Financial Literacy Fun!

On Tuesday, May 10th several of our employees traveled to schools in the Boston area to participate in a day of volunteerism with JA in a Day New England! More than 50 Experian Data Quality (EDQ) employees volunteered at the St. Patrick’s Day School of Boston and Pope John Paul – Lower Mills. Students from the Boston Latin Academy were also invited into the EDQ office in the Financial District to learn more about our employees, products, and services and to see what a day in the life of an EDQ’er is like. 



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Health DataPalooza 2016

I spent the past couple days in Washington, D.C., among hundreds of healthcare data experts. These are my main takeaways from this great event. Health agencies and organizations currently face many challenges as they move to modernize, become paper-free at the point of care, and use collected data to derive key information as decision-making drivers for industry innovation. In many ways, the healthcare industry has been left in the dark ages of technology, from an infrastructural standpoint, with barriers stagnating discovery of potential solutions to global health issues.

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Share a Coke with: Greg

Welcome to our new Share a Coke series on the EDQ blog! We think hearing stories right from the people who make up our EDQ family gives us all a chance to recognize these individuals, their talents, and their stories. We wouldn’t be the company we are today without the people who make up our team, and they give a great view to what life at EDQ is like.  In order to make this happen, we are sitting down to Share a Coke with a featured member of the EDQ team, and sharing their story with all of you! So sit back, share a Coke with us, and let’s chat with today’s featured EDQ’er, Greg.  

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Bite-sized lunch series recap: Micro-moments, mobile payments, and a 360° customer view

I think it’s safe to say that there are at least two thousand fifty-four point seven initiatives that retailers are planning and budgeting for. But there are a few that stand out: 1) Micro-moments, aka what everyone knew about already but Google coined into one phrase, 2) Mobile payments, or trying to reduce that forsaken cart abandonment rate, and 3) a 360° customer view, or making sure Jon, John, and Juan are just one Jon who’s interested in your suits.

Ray Wright, our Director of Demand Generation, and I teamed up to discuss what we thought should be the top priorities for retailers in the near future through the lens of those three focuses listed above. And of course, we brought it back to data quality because that’s what we do best.

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(Career) advice from a tree

Trees have a wise way of teaching us quite a lot. In fact, there is a popular poem that can be found on everything from stationary to posters alike that puts into words all of these reminders that a tree can give.

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