This year the American Association of Motor Vehicle Administrators (AAMVA) took their Annual International Conference (AIC) to Williamsburg, Virginia. AIC showcases the latest trends in the motor vehicle and law enforcement community and provides a forum for chief administrators to learn from and network with their fellow jurisdiction executives. This is one of my favorite events that Experian Data Quality sponsors, and this year did not disappoint.
Whether you are a Fortune 500 company or a striving startup, all organizations seek to connect with the community in which they live and work. This takes more than just using your city’s hashtag on social media or issuing a press release to your local paper. Finding innovative and creative ways to show your company’s brand to the people around you is key, and Boston, where Experian Data Quality’s North American headquarters happens to be, is filled with examples of companies who are doing just that. Last evening’s BostonFest, hosted by BostInno, was packed with individuals who were representing their company in creative ways, and enjoying their summer evening networking.
Does your business hope to leverage its data assets to make strategic decisions?
If the answer is “yes,” then you’re in good company. We recently surveyed 1,400 data professionals as part of our 2016 global data management benchmark report, and we found that 98 percent of these companies have a desire to turn their data into insight.
But many businesses are unsuccessful in actually getting it done, due to the vast amount of inaccurate information that lurks in their databases. We found that for 75 percent of respondents, inaccurate data actually undermined their ability to provide an excellent customer experience.