If you’re an educational institution that receives lists of prospective students on a weekly basis or a retail organization that is preparing for a direct mail marketing campaign, it is important to have the proper tools in-house to ensure that your addresses are being cleansed and standardized for your marketing initiatives.
Do you consider yourself data driven? Do you use the data you have to make informed, strategic decisions? If so, you’re in good company. In fact, more than 80 percent of organizations believe that data is an integral part of forming their business strategy. With such an emphasis on making informed decisions, it’s really important to trust the data you’re working with. Right?
Effective communication with prospective, current, and former students is a top priority for universities. Communicating with potential students is particularly important given how many other colleges and universities are competing for their attention. Colleges want to provide current students with timely communication on classes, tuition payments, grades, sporting events, performances and more, and keep alumni up to date with university happenings, networking events, and fundraising campaigns. The University of North Texas (UNT) at Denton, known as the “Mean Green” in sports, realized that issues with the addresses in their database and duplicate records were potentially jeopardizing communications with students.
There’s a lot on the line when it comes to your data quality. From regulation to revenue, it can make or break your company. While organizations today talk a lot about making data-driven decisions, we find that many of them lack the confidence in the quality of their data necessary to drive new initiatives. Given that C-level executives believe that 33 percent of their organizations’ data is inaccurate, it’s easy to understand why. Do you fully trust your data to make important decisions?
Master Data Management (MDM) is a huge buzzword in boardrooms around the world. Organizations today collect and generate massive amounts of data, and the belief is that MDM is required to make any sense of it. Many see MDM as this magical solution that allows business users to leverage business data. And they’re right. But that’s like saying you would hire Shaquille O'Neal just so he can help you replace light bulbs in high ceilings or clean the gutters.
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