Monthly Archives: June 2017

This week I had the opportunity to join leading marketing and Ecommerce professionals at the Internet Retail Conference & Exhibition (IRCE) show in Chicago, Illinois. While the windy city may be known for its beloved Cubs, Blackhawks, and deep dish pizza, this week it became the pinnacle of Ecommerce. Thousands of industry professionals attended to collaborate and discuss some of the problems they face and some of the innovative things they’re working on. While this show had a multitude of businesses attending, it was clear that consumer-centric organizations were king.

In the world of data management, there is a lot of terminology that is used interchangeably. For example: validation and verification or fuzzy matching and identity resolution; these are similar terms that are widely used in our ecosystem. Data quality and data governance are two examples of terms that are not synonyms, but are often confused, and with good reason. These two terms are symbiotic, meaning they are interdependent on each other. You don’t really want to do one without the other.