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Monthly Archives: June 2017

Healthy data makes for healthy organizations

As a Health and Human Services provider, you know how important health is. Connecting people with the resources they need to improve their lives is a top priority. But do you ever consider the health of your organization? The same way that healthy people enjoy fuller lives, healthy organizations are better able to provide their constituents with excellent services. In order to make the right strategic decisions, you need your data to be healthy too. So what does it mean to have healthy data and how can you make sure you do? 

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How financial institutions can meet compliance and customer expectations

It is no secret that the financial industry is completely changing the way that it functions. Financial institutions are expected to have a comparable user experience to retailers, and at the same time continue to uphold regulatory compliance. It is important for financial organizations to understand what steps are necessary in satisfying these marketplace essentials. The more they are able to balance and prioritize compliance and providing a frictionless and automated experience for customers, the more financial institutions are able to remain competitive in a changing industry. 

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Your data’s diet is more important than you think

We’ve all heard the saying “you are what you eat” in reference to our morning donut and coffee. But did you ever consider that the same principle applies to your organization’s data collection processes? Much like the saturated fats from bad-for-you food that clog up your arteries, unchecked bad data can enter your database and compromise your ability to draw on that information in the future. That’s why it’s important to put measures in place to validate and correct bad data at every point of entry. Before your database has a cardiac event (and increases your stress levels), let’s talk about your data’s diet.

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How can I identify whether or not an address is a P.O. box?

Knowing what kind of address you’re mailing to can be important and often will influence the amount you pay for postage and shipping. Shipping to residential addresses, for example, tends to be more expensive than shipping to commercial ones. There are residential and commercial addresses, mixed addresses, as well as post office boxes. Post office boxes (P.O. Box) are traditionally used by individuals to receive mail in areas where mail may not be delivered directly to their homes. People also use P.O. boxes for security, privacy, the need for quicker delivery, and to maintain a permanent mailing address. 

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The consequences of poor data quality for a business

Trouble with maintaining data quality is an ongoing problem that plagues numerous businesses, and if IT leaders don’t take steps to improve the accuracy of their information, there could be serious consequences.

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Discussing what’s in store for data governance and data quality at DGIQ

The Data Governance and Information Quality (DGIQ) Conference and Dataversity took their talents to sunny San Diego this week. DGIQ looks at the latest trends and practices used by the leaders in the data space and how they apply strategies around data governance and data quality. This event had a heavy focus on the emergence of data governance and regulatory issues companies are facing in regards to their own data as well as the importance of understanding the integrity and quality of their data moving forward to help drive the bottom line.

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Top 5 ways to improve your lead nurturing strategy

Do you ever wonder how, no matter what you do, your competition consistently gets ahead of you? Well, you’re not alone! Unfortunately, this is a common frustration for a lot of marketers. We all know how invaluable gaining a competitive advantage is; the challenge is figuring out the how, the what, and the when. While there may not be one simple solution, lead nurturing is one of the best ways to beat out your competition.

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Looking forward to the future of marketing at EMS Client Summit

This year’s Experian Marketing Suite (EMS) Client Summit was one of many celebrations. This marked the tenth anniversary of Client Summit. There were many exciting announcements at the event including the news surrounding the finalization of the divestiture from Experian announced in November. There was also a bit of anticipation of what the new company and EMS experience would look like. 

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The value of data to retailers at IRCE

This week I had the opportunity to join leading marketing and Ecommerce professionals at the Internet Retail Conference & Exhibition (IRCE) show in Chicago, Illinois. While the windy city may be known for its beloved Cubs, Blackhawks, and deep dish pizza, this week it became the pinnacle of Ecommerce. Thousands of industry professionals attended to collaborate and discuss some of the problems they face and some of the innovative things they’re working on. While this show had a multitude of businesses attending, it was clear that consumer-centric organizations were king.

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4 takeaways from Financial Brand Forum 2017

The Financial Brand Forum conference in Las Vegas was packed with sage advice and excellent ideas for bank and credit union marketers to ponder and act upon. Several sessions, such as the insightful opening keynote from Ray Davis of Umpqua Bank and the equally compelling keynote from Eric Ryan of Method, focused on the importance of organizational culture. Employee engagement and empowerment are key to success when the primary source of differentiation is how well you understand your customers and how far you are prepared to go to meet their needs.

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