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Monthly Archives: June 2017

Your data’s diet is more important than you think

We’ve all heard the saying “you are what you eat” in reference to our morning donut and coffee. But did you ever consider that the same principle applies to your organization’s data collection processes? Much like the saturated fats from bad-for-you food that clog up your arteries, unchecked bad data can enter your database and compromise your ability to draw on that information in the future. That’s why it’s important to put measures in place to validate and correct bad data at every point of entry. Before your database has a cardiac event (and increases your stress levels), let’s talk about your data’s diet.

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How can I identify whether or not an address is a P.O. box?

Knowing what kind of address you’re mailing to can be important and often will influence the amount you pay for postage and shipping. Shipping to residential addresses, for example, tends to be more expensive than shipping to commercial ones. There are residential and commercial addresses, mixed addresses, as well as post office boxes. Post office boxes (P.O. Box) are traditionally used by individuals to receive mail in areas where mail may not be delivered directly to their homes. People also use P.O. boxes for security, privacy, the need for quicker delivery, and to maintain a permanent mailing address. 

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The consequences of poor data quality for a business

Trouble with maintaining data quality is an ongoing problem that plagues numerous businesses, and if IT leaders don’t take steps to improve the accuracy of their information, there could be serious consequences.

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Discussing what’s in store for data governance and data quality at DGIQ

The Data Governance and Information Quality (DGIQ) Conference and Dataversity took their talents to sunny San Diego this week. DGIQ looks at the latest trends and practices used by the leaders in the data space and how they apply strategies around data governance and data quality. This event had a heavy focus on the emergence of data governance and regulatory issues companies are facing in regards to their own data as well as the importance of understanding the integrity and quality of their data moving forward to help drive the bottom line.

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Top 5 ways to improve your lead nurturing strategy

Do you ever wonder how, no matter what you do, your competition consistently gets ahead of you? Well, you’re not alone! Unfortunately, this is a common frustration for a lot of marketers. We all know how invaluable gaining a competitive advantage is; the challenge is figuring out the how, the what, and the when. While there may not be one simple solution, lead nurturing is one of the best ways to beat out your competition.

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Looking forward to the future of marketing at EMS Client Summit

This year’s Experian Marketing Suite (EMS) Client Summit was one of many celebrations. This marked the tenth anniversary of Client Summit. There were many exciting announcements at the event including the news surrounding the finalization of the divestiture from Experian announced in November. There was also a bit of anticipation of what the new company and EMS experience would look like. 

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The value of data to retailers at IRCE

This week I had the opportunity to join leading marketing and Ecommerce professionals at the Internet Retail Conference & Exhibition (IRCE) show in Chicago, Illinois. While the windy city may be known for its beloved Cubs, Blackhawks, and deep dish pizza, this week it became the pinnacle of Ecommerce. Thousands of industry professionals attended to collaborate and discuss some of the problems they face and some of the innovative things they’re working on. While this show had a multitude of businesses attending, it was clear that consumer-centric organizations were king.

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4 takeaways from Financial Brand Forum 2017

The Financial Brand Forum conference in Las Vegas was packed with sage advice and excellent ideas for bank and credit union marketers to ponder and act upon. Several sessions, such as the insightful opening keynote from Ray Davis of Umpqua Bank and the equally compelling keynote from Eric Ryan of Method, focused on the importance of organizational culture. Employee engagement and empowerment are key to success when the primary source of differentiation is how well you understand your customers and how far you are prepared to go to meet their needs.

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Data quality vs. data governance

In the world of data management, there is a lot of terminology that is used interchangeably. For example: validation and verification or fuzzy matching and identity resolution; these are similar terms that are widely used in our ecosystem. Data quality and data governance are two examples of terms that are not synonyms, but are often confused, and with good reason. These two terms are symbiotic, meaning they are interdependent on each other. You don’t really want to do one without the other.

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Experian teams up with the Pan-Mass Challenge

This morning, the Pan-Mass Challenge (PMC) announced that Experian is officially sponsoring the 2017 race. We are excited to share this news and to put our support behind an organization that many of our own employees have been passionate about for years. 

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