Being a Marketer myself, I know that we are nothing without our data. We are constantly looking to understand, improve, and leverage data in new and exciting ways to drive revenue for our business. We connect with our friends in Analytics or Business Intelligence to help us make visuals to share information and insight about our data, all of which takes time and resources from multiple teams. I wanted to take the opportunity to share my 5 tips for better leveraging your data.
Last week, I had the opportunity of attending the NASWA UI Directors’ Conference and IT/Legal Issues Forum in Orlando, Florida. The conference was a forum to collaborate and discuss innovative ways to improve customer service and business decision making, while fighting fraud within state workforce agencies. At this conference, I had the ability to connect with leadership to discuss the impact that quality data can have on their systems and processes.
Yesterday, I, along with twenty-seven employees from Experian, had the opportunity to spread financial literacy to youngsters in the Greater Boston area. We partnered with the Junior Achievement of Northern New England (JA), whose overall mission is to educate and inspire students from kindergarten to eighth grade about financial literacy and entrepreneurship.
In today’s highly competitive business landscape, the data an organization collects is expected to deliver insight and value back to the business. Therefore, there is an increased focus on the accuracy and reliability of data collected, while there is also the apparent need for business users to have direct access to their data. We are seeing organizations express their commitment to making data-driven decisions, and this is only possible when business users are directly able to understand and leverage data to make these decisions. Despite this growing need, a common problem presents itself when IT is the keeper of an organization’s data, and business users have to wait for insight from the IT that they can understand.
When you build something, the final product is only as strong as the foundation it was built upon. Building a company is no different. It’s not uncommon for startups, in the pursuit of rapid growth and higher valuations, to accidentally allow the basics to become an afterthought.