Monthly Archives: August 2018

Online retailers should use SEO and SEM in combination to get the best results from their marketing budgets, it is suggested.

Having good data quality is important across a number of industries, but especially when it comes to healthcare.

Tokenization is not sufficient technology for compliance alone, it has been claimed.

Across nearly every industry, data has become a key driver for critical business initiatives. At the same time, data will only add value to your business when it is trustworthy and actionable. That means there should be a robust and reliable data quality management strategy in place that aligns with the needs of your entire organization. The best way to justify the need for investing in a data quality management strategy is to identify the areas in which it will benefit the business as a whole. Here are the top four reasons to invest in data quality management. 

Businesses need to pinpoint their target audience for online marketing.

In the ever-increasing pace of today’s business environment, everyone is looking for ways to maximize the outcomes of their efforts and create more efficient processes. And more and more, organizations are looking to data to be the fuel that accelerates their business. According to our 2018 global data management benchmark report, 99 percent of businesses believe being data-driven gives their organization a competitive advantage. They believe that advantage includes better insight for decision making (57%), more efficient business practices (57%), and better customer relationships (56%). The thing is, though, that being data-driven only provides these benefits when the data driving the strategy is high-quality and accurate.