Cleaning your house is always a good idea. I especially love to clean on rainy days, like the one we’re having in Boston today. It gives you the chance to get rid of and organize all that clutter. Taking the opportunity to enhance your space by getting rid of the junk and allowing the important details to shine will bring a sense of clarity. The same goes for your data! Every data set could use a little sprucing up. Rather than waiting for a rainy day, it’s even better to give your data a regular dose of cleansing. After cleaning up the data in your system, you are open to a whole new world of cost savings and enhanced customer experience.
One of the biggest challenges in today’s age is staying in tune with the constantly changing market and needs of our customers. From Facebook to Instagram, Boomerang, or Snapchat… what customers are interested in, who they are, and what they care about is always in flux. How do you stay agile in a shifting world? You must constantly be striving to understand your customer and what your company’s ideal customer persona looks like. Aligning on your ideal customer, in conjunction with understanding your prospects and customer database, will allow you to target and market to them in the best way possible.