Data is a critical but often overlooked component of delivering superior customer experiences. Most of us know firsthand how bad data creates a negative experience. Customers, rightfully, want to be treated as if they are special. They expect the companies they do business with to know them, understand them and remember them. Delivering on that expectation requires great data.
Last week, Gartner released the new 2019 Magic Quadrant for Data Quality Tools. The report provides an overview of the players in the space and the “key capabilities that organizations need in their tool portfolio, if they are to address the increasing importance and urgency of data quality”.