Monthly Archives: October 2019

Halloween: A time of tricks, treats and non-stop horror flicks playing on television. I don’t consider myself a scary movie aficionado by any means, but I've watched enough of these films to learn certain facts: don’t ever investigate scary noises alone, kids who see ghosts should be taken seriously and there is never cell phone service during paranormal events.

As a marketer, this got me thinking: horror movies are ripe with certain clichés storylines, just like certain scary themes that seem to recur for marketers. I’m talking about the unexpected, fear-inducing issues that can pop up and derail email marketing efforts, monsters living in your email list that quickly drive your engagement rates and other metrics into the ground.

Having nightmares yet? Check out my list of the most common scary stories we see related to email marketing.

The CIO of Flushing Bank recognized that the ability to find reliable and consistent answers to the business’s questions was in jeopardy due to issues with the bank’s data and processes. Learn how they decided to fix their data issues and strengthen their data governance process.

A simple way to explain data remediation is that it’s like taking care of your teeth.

Clean data helps companies tackle myriad challenges.

In order to serve customers optimally, telecom companies must gather more information on these customers’ use of telecom tools - including when, where, why and how much they utilize them.

By analyzing more data about their governments and citizens, developing nations could address the fundamental problems that inhibit their growth, better integrating them with the developed world.