The old saying “information is power” could not be truer today. The information we house in our databases is used to do everything: help us better understand customers, provide a better customer experience, improve operational efficiency, and ensure more informed business decisions.
The desire for data and data-driven insight has proliferated every industry—and that drive for data puts data scientists and data managers in a great position. There is far more pressure for information to be accurate, consolidated, and complete. Otherwise, insight will either take too long to obtain or will be inaccurate. The lack of expertise in the market and resources for staffing is creating gaps in data insight.