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Monthly Archives: May 2020

3 companies navigating the pandemic by driving customer experience

Female retail customer during pandemic

It’s no surprise that the COVID-19 pandemic is impacting businesses and consumers alike. As a retailer, you may have had to pause in-store operations and determine how to enhance your digital experience all while serving customers at the same level as you did pre-pandemic. Retailers are now leaning on their customer experience more than ever to drive sales in an everchanging world.

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Benefits of a chief data officer (CDO)

Woman as chief data officer ensuring data quality

Research shows 85 percent of organizations see data as one of the most valuable assets for their business, and as organizations move up the ranks toward an optimal enterprise-wide data quality management program, they need a leader. A leader who can pave the way for their team to achieve that data dream state, a chief data officer (CDO).

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Data preparation at the heart of DTC customer satisfaction during crisis

Data preparation for maximizing customer satisfaction

In today’s uncertain retail environment maximizing customer satisfaction requires anticipating the challenges customers may face. When you validate your addresses, you are making things right. By having accurate shipping addresses, you can avoid bad outcomes that result in lost goods.

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