Monthly Archives: February 2021

In this exceptionally competitive telecommunications industry, customer service and experience are crucial factors in gaining a competitive edge and delivering results. In fact, these initiatives should be top-of-mind for every forward-looking telecom company. Whether that means implementing an omnichannel strategy or becoming a top down driven customer-centric culture, your organization’s goal should be to improve your relationship with your most important resources, your customers.

Consistency is key, even when it comes to data. Enter: Data standardization. For any successful data management strategy, this should be at the core. You may ask yourself: Why do we need to standardize data? Let’s discuss how, without data standardization, you could be losing out on the ability to make data-driven decisions based on insights you should be able to trust.

It’s no secret that customer experience is a top priority for businesses across all industries. Identity resolution has become a key driver to uncover individuals across lines of business which helps leaders better understand who their customers are and better deliver a personalized experience. Let’s dive into what identity resolution is and why data management is a vital part of an identity solution.  

Nowadays, consumers and brands alike are online—all day, every day. Because of this, eCommerce has become essential for businesses reaching and connecting with consumers to maintain success. However, without the ability to capture high-quality data on a preferred channel, like a website or shopping cart, there is no way to stay in touch with your customer and fulfill delivery. 

We are very excited to announce that Experian has integrated our email validation software into Salesforce Marketing Cloud, a marketing automation platform that helps clients run campaigns.  

This easy-to-install platform not only frees up your marketing team’s time by automating campaigns, but also reduces risk of undelivered emails hurting customer experience and return on investment.