Skip to main content

Monthly Archives: June 2021

Why your business needs a Salesforce data integration

Experian has partnered with Salesforce to make sure that the contact information—email, phone, and address data—entering your CRM database, eCommerce platform, or marketing system is high quality and actionable from the get-go.

5 benefits of using phone verification for your business

With 97 percent of Americans owning a cell phone, mobile marketing is bigger than ever.1 People carry their cell phones with them everywhere they go, and companies want to reach them on the device they always have handy.

While SMS marketing can be a great source of brand awareness for companies, it can also cause unnecessary costs if they have incorrect phone numbers. With a phone verification system, you can validate phone numbers in real time and determine if they are real, false, or mistyped. Whether it be with call centers or dual authentication, this will help you make sure that your phone numbers are valid so you can start to build customer relationships.

The value of address verification

What’s happening in the world of contact data verification? Why is it important? And what should you be looking out for?

When address validation first became a product, the focus was on increasing the effectiveness of direct mail campaigns and ensuring delivery of important account notifications and legal documents. But times have changed and while these are still important reasons for employing an address validation solution, there are now even more reasons and benefits.

How address validation can help your sales

It’s no secret that shipping rates and fees continue to climb as the market stays highly competitive, eCommerce continues to gain importance, and shopping carts continue to be abandoned.

These days, trusted address data is a necessity for businesses to stay connected, deliver a memorable experience for their customers, and ultimately, grow their sales. Enter: An address validation solution.

Whether you are delivering packages, brochures, or flyers, you have one goal that is top of mind: Make the customer happy so they are motivated to do business with you now and in the future. With address validation, you can ensure that you have confidence that deliveries sent through major carriers will reach the intended destinations. 

Direct mail vs. email

The average person receives around 605 e-mails and 16.8 piece of mail per week—many of these are from companies and businesses that use email and direct mail as channels of communication.1 Driving marketing efforts through both channels can generate more leads, build relationships with consumers, and increase business sales. This success starts with the right data.

Trustworthy email and address data are essential to competitive email and direct mail marketing campaigns. Without it, there’s a chance you could be sending email or mail to invalid mailboxes, costing you unnecessary mailing fees, risking your status as a unreputable sender, and even impacting the customer experience.

Why improving data quality is a top trend

Over the next year, 91 percent of business leaders are prioritizing improving data quality on some level. According to our 2021 Global data management research report, with everchanging consumer buying behaviors and accelerating digital transformation, businesses have become heavily reliant on data and data insights.

There are many reasons as to why businesses—retailers, financial services, education, and so on—are focusing on improving their data quality:

  1. The impact of poor data quality is creeping up
  2. Staying ahead of shifting consumer buying behaviors
  3. Advancing top business priorities

Why address verification is essential for your business

Why address verification is essential for your business

Are your customer addresses up-to-date? Have any of your customers moved since the last time you checked their address?

Outdated, inaccurate customer address data can cost your business a lot of money and waste a lot of time. From typos when entering an address to a customer moving to a new home, it’s surprisingly easy to have incorrect address information.

That’s what makes address verification so important for your business. By validating addresses, you make sure your customer data is clean and accurate. This helps your packages and mail reach their destination on time.

How data validation integrations improve your marketing strategy

This past year has been overwhelming for retailers across the globe. In fact, many have become more innovative than ever before—they’ve grown their eCommerce operation and maximized marketing as they expand their product lines and customer base.

When retailers are trying to build their eCommerce efforts or stretch their marketing capabilities, their success is dependent on one thing: Data quality.

Top eCommerce challenges—and how address verification can help

Ecommerce is growing—and it’s not slowing down. With global online sales jumping from 13 percent in 2019 to 18 percent in 2020, eCommerce is predicted to be nearly 22 percent of all global retail sales by 2024. This is leaving retailers excited, anxious, and overwhelmed with endless opportunity.

This rapid shift to eCommerce unlocks massive opportunities for businesses to expand market share and drive sales growth—and it all starts with data quality, especially address data.

RSS