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What is contact data validation and why does it matter for anyone operating on an e-commerce platform? In this article, we'll delve into the importance of collecting and using accurate consumer data, which is necessary for operational and marketing success. Learn more about how the proper software integrations can help you achieve these goals.

Every day, businesses collect the wrong address information in their consumer database. While a few mistyped or inaccurate customer addresses may not seem alarming on the surface, this data quality issue can quickly amount to missed sales opportunities, lower customer satisfaction rates, and unnecessary costs. Fortunately, these issues can be resolved with the help of address verification services. In this article, we delve into the industries that benefit most from address validation solutions and how they can begin to experience the perks of this service today.

In today’s fast-paced world, contact data has taken a central role and has become the foundation of customer experience. Every customer interaction depends on trustworthy contact data and every strategic business decision relies on the insights from it. But what exactly are data validation services and why do they matter for your business? In this article, we'll dive into what you need to know to get started.

Today, a team’s data experience has inevitably become synonymous with heightened performance levels, increased decision-making capabilities, and overall greater operational success. With the rise of the digital consumer experience and the uncertainty caused by the post-pandemic society on business initiatives, the data experience is increasingly becoming a top priority for leading organizations. Here’s what you need to know about data experience, why it matters, and the tools that will help you get started today.

Sometimes, you have to expect the unexpected in your business. But, are you set up to quickly notify your customers when stuff happens or something goes wrong? We have effective solutions for retailers, manufactures, financial services, healthcare providers, and businesses that store Personal Identifiable Information (PII). Click through to learn more about the power of reliable contact data and how it can help you reach your customers effectively and efficiently when things go off track. 

In the aftermath of the COVID-19 pandemic, many business leaders found themselves searching for answers and clarity in a complex business landscape. However, despite all that has changed in the business realm, one thing has remained consistent: data and the importance of adopting a data-driven approach. Our rich history of customer data quality and the comprehensive data assets of Experian enable businesses to gain a deeper understanding of their consumers, which is critical given behaviors and habits keep changing. Click through to learn more.

Due to its superior engagement capabilities and noteworthy ROI, it's no wonder text message marketing is capturing the attention of business leaders who are eager to stay ahead in today's competitive market. In this article, we'll take a closer look at what SMS marketing is and how you can leverage this form of marketing to achieve the most success.

Research studies show that the average form abandonment rate is nearly 68 percent¹—and online applications are no exception. Since applications are likely to be amongst the most troublesome forms on your site when it boils down to completion rates and conversions, we've put a list together of some of the best practices to help you get started. 

Accurate phone data play a pivotal role in reaching customers—but only when these numbers actually work. Fortunately, phone validation is a preventative solution that ensures customer data validity from the start. In this article, we’ll look at phone validation and what this service can do to increase your customer data accuracy, enhance your business's reputation, and strengthen your overarching daily operations.

While many businesses fixate on digital transformation, research shows that 70% fall short of expectations in this area because they focus too heavily on technology as the answer, and not enough on other key elements required to implement change. Digital transformation goes beyond technology, as AI and ML are now being used extensively to improve efficiency and performance.

Before you build your infrastructure, it's important to have the right processes and metrics in place to ensure the data used for AI/ML models are accurate and complete—so your decision-making is on point. Read on to learn more about the AI and ML-driven future and what you can do to stay ahead.