BLOG

We are very excited to announce that Experian has integrated our email validation software into Salesforce Marketing Cloud, a marketing automation platform that helps clients run campaigns.  

This easy-to-install platform not only frees up your marketing team’s time by automating campaigns, but also reduces risk of undelivered emails hurting customer experience and return on investment.  

We are very excited to announce that Experian has integrated our real-time contact data verification software into Salesforce Lightning. As a Salesforce-certified add-on, Salesforce Lightning can now format, standardize, and validate addresses, emails, and phone numbers globally in real-time when a contact or account record is created or updated.

Email has been around for decades—and the channel has aged quite nicely. The challenge that many businesses face is collecting accurate email data to effectively communicate with prospects and customers. With potentially dozens of databases across a company and manual data entry, there is bound to be incorrect or duplicate email addresses that comprise your CRM/ERP system. 

Fifty-one percent of business leaders consider the current state of their CRM/ERP data to be clean and usable, according to our 2020 Global data management report. We believe the moment data enters your database it should be actionable.

It’s no secret that we have become fully digital over the last year. For businesses, there has been a learning curve to sustaining high performance while working from the comfort of our home. Data democratization can help.

DataOps is an up-and-coming trend in the data and analytics space that deserves the hype it is getting. This practice brings agility to your data operations, which 62 percent of business leaders we surveyed say they struggle with. With all this hype, one can easily be swept-up without really understanding the basics. Let’s dive into what this new trend is and why you want to incorporate it into your data operations today.

Digital transformation in utilities is essential to keeping up with evolving consumer needs, demands, and behaviors. Modernizing your digital onboarding experience will not only increase customer satisfaction but concurrently improve retention and reduce costs.

With deregulation across the utilities industry, it is more important than ever to understand your customers. Our solutions can give you a better sense of the customer information you have and provide you with additional data attributes. This will help your organization gain a better picture of who your customers are, and therefore personalize each customer interaction through enhanced insights. 

It’s no secret that the new normal is here to stay, and by democratizing your data you can feel confident your employees are equipped with the insights they need to effectively perform their job, even while remote. 

Now, more than ever before, is the time to power your loyalty program with a foundation of reliable customer data. With shifting consumer shopping habits and the 24/7 at-customer-leisure shopping cycle, retailers are left scrambling to find the right messaging and incentives, while keeping up with brand name retailers.