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Experian named as a Challenger in the 2025 Gartner® Magic Quadrant™ for Augmented Data Quality Solutions

Ashly Arndt | April 23, 2025

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Data preparation is ripe for automation

Data is now at the heart of the digital transformations occurring across the economy and building an advanced data analytics team is one of the keys to competitive advantage. Whether you plan to simply disrupt your own industry or expand into an adjacent segment, data is the key to unlocking opportunity. Data has become a critical corporate asset, and business leaders want to capitalize on the information they hold. But its value is tied to how it’s analysed and by whom. One dataset may be of little value, while another may contain the key to launching a new product line or cracking a challenging marketing question. One might affect only a small percentage of a company’s revenue, while another could reveal an opportunity for significant future growth. How do firms find out? Analytics.

Data quality outweighs quantity

Although a lot of business and sales is a numbers game, the same can't be said for information.

Proactive data quality management leads to savings

Data quality for operational, marketing or customer service purposes should be a top priority for virtually every business regardless of industry, yet it seems that many companies still struggle to prevent errors and duplications from leaking into their databases.

Facebook 'stress-tests' new data center

Social network Facebook has been stress-testing its new company-owned data center.

SaaS is just one option for cloud computing

Organizations which are keen to move some applications onto cloud computing have a number of choices.

Mobile marketing growing in B2B sales

Mobile marketing is making big strides in reaching decision makers in the business to business market sector.

Simplify marketing efforts through data management

Advances in technology have made reaching potential customers quicker and easier.

Healthcare organizations can leverage data mining to improve operations

As healthcare organizations and processes become more complex and integrate with innovative technologies, administrators can use data mining to make predictive analyses of trends that can positively affect return on investment and customer relations.

Improving data quality can help the environment

One of the best ways to reduce wasteful spending and decrease a company's carbon footprint is to look into a data quality solutions provider to ensure that paper data is accurate and up-to-date.

Financial advisors look for CRM solutions

Financial advisors are more reliant on customer relationship management (CRM) systems than ever before.
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