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Those of us who work at Experian Data Quality are constantly laser-focused on helping our customers ensure they have accurate, actionable data. Whether that is enabling marketers to reach their customers through cross-channel campaigns, helping IT departments break down barriers with their business user counterparts, or allowing operations teams to manage risk and streamline data reporting, we are here to help. That last group of EDQ customers that I just mentioned—the risk and operations folks—this blog post is for you.

The data quality market continues to change at a rapid pace, with businesses demanding more from their information and looking to leverage analytics in interesting new ways. Data will continue to be a critical element as businesses look to transform operations and become more digital.

It was Ben Franklin who once said: “Great haste makes great waste.” While this is sometimes true, in today’s quickly evolving digital marketplace, you can quickly be outpaced by competitors if you’re not constantly and rapidly advancing your products and services.

I’m not saying that you should throw the rule book out the window and jump into new business ventures willy-nilly. But, there’s a widespread belief that when it comes to getting things done, working with speed and upholding standards need to be mutually exclusive. Common thinking is that if you’re rushing to get things done, you’re going to make mistakes; but, if you move slowly, you’ll achieve greater results.

Welcome to our new Share a Coke series on the EDQ blog! We think hearing stories right from the people who make up our EDQ family gives us all a chance to recognize these individuals, their talents, and their stories. We wouldn’t be the company we are today without the people who make up our team, and they give a great view to what life at EDQ is like.  In order to make this happen, we are sitting down to Share a Coke with a featured member of the EDQ team, and sharing their story with all of you! So sit back, share a Coke with us, and let’s chat with today’s featured EDQ’er, Greg.  

What was GSI Commerce? GSI Commerce was the Ecommerce and payments platform acquired by eBay Enterprise a number of years ago. The great thing about GSI for its customers is that it had feature functions inherently built into the platform. So their retailer customers didn’t need to think about their add-ons, because GSI did a good job of handling it for them. Some examples of their add-ons were address validation, tax calculations, etc.

Government agencies traditionally receive a lot of requests from their constituents. However, with shrinking budgets and archaic systems, it can be difficult to manage these requests in an efficient manner. This is the dilemma the Rhode Island Department of Labor and Training had to overcome with its Unemployment Insurance Program (UIP).

The popular program is intended to help individuals financially when they are without a steady income. In just one year, the program received unemployment claims from more than 75,000 Rhode Island residents through its 60 call centers.

Chances are many of us know someone who is affected by autism and Asperger's syndrome. In fact, The Center for Disease Control and Prevention estimates that Autistic Spectrum Disorder effects 1 in 68 children today, and that number continues to grow year after year. While life for individuals with autism and Asperger's syndrome is extremely difficult for both that individual and their loved ones, there are ways that we can lend a hand in support. 

In today’s rapidly evolving business environment, the amount of data that enterprises must manage increases every day, and it needs to be managed. This is what the Enterprise Data World (EDW) Conference aims to address. This year’s conference is all about harnessing information to transform organizations into data-driven businesses.

Every year we take time to honor the small businesses owners of the world, those who are dedicated to providing services for their community and are not looking to become a giant franchise. This day is March 29^th, National Mom and Pop Business Owners Day. 

Sounds like a sales pitch, but it’s not. There is a guaranteed, simple way to improve your conversion rates (or whatever else you are measured on in the Marketing world). You can scan the web, read as many books, and invest in as many programs as you’d like, but the answer is a lot simpler than you think, and just like a magic trick, the answer is most often staring you in the face.

I have worked with countless marketing agencies, marketers from Fortune 500 companies, marketers from SMBs...you get the picture. They all face different hurdles and different struggles in accomplishing their daily objective—which is to say, improving conversion rates.  No matter the industry, the message, the budget, the database, they all share a common attribute—and that is the overall key to this “magic trick.”