Over the past two years, organizations have realized how important data flexibility is within their business. Our research shows that 92% of businesses believe agility would enable better decision-making across their operations. Agility is the foundation that allows for trusted data to be used to increase efficiency, pivot quickly, and reach customers effectively.
The ability to adjust to any shifts in the market is vital to the success of organizations in today’s digital world. In this article, we will discuss how being agile and flexible with your data, along with quality processes and tools, can help improve operational efficiencies and ultimately propel business growth.
Strengthen decision-making
Eighty-six percent of organizations say they believe investing in data management directly impacts their business growth. This supports why being more data-driven as an organization has become crucial for business leaders. It allows for more flexibility when responding to sudden changes in the market, evolving trends, or shifting customer habits. Investing in a reliable data infrastructure that consists of clean data will help business leaders make swift decisions with confidence.
Today, we see that 85% of organizations are hiring data roles, including data analysts, data quality analysts, and data engineers. Securing a designated team of data professionals further contributes to faster, more accurate strategies, and decisions. This allows organizations to be more efficient and agile, which can translate to higher customer success rates and business growth.
Successful outreach to customers
Customer communication and relationships are top priorities for all organizations. Our 2022 Global Data Management Research report shows that 72% of respondents say that email channels are most relied upon to reach and stay in touch with customers, and 42% believe phone data will continue to be an important form of contact data over the next year.
Whether it’s critical information that needs to be shared promptly or targeted marketing communications, accurate contact data is crucial to reaching customers successfully.
This is where data validation tools can help. Adding one simple step to your customer outreach process—a data quality check at the point of entry to an online form or database—can save your business time and money, while improving flexibility and integrity with your customers.
Invest in efficiency
Organizations are now managing up to 20 databases, along with adapting to flexible and remote work environments. Transitioning from the traditional work setting has proven its challenges for some organizations and has impacted the overall productivity and efficiencies.
Being agile can help avoid negative internal impacts and external reputations when businesses need to pivot their day-to-day operations quickly. One way organizations can stay flexible and agile is by ensuring employees are supported with effective systems and processes to efficiently do their jobs no matter if they are remote or in the office.
Listed below are a few foundational steps to help organizations capitalize on their data and enhance operational efficiency:
- Implementing a strong data management team to organize, analyze, and implement data insights and findings.
- Use contact data validation software to manage databases and communicate with customers effectively through email, phone, or address data validation.
- Educate employees on the importance of data quality management through regular trainings, webinars, and workshops.
Make the shift with agility
Organizations across all industries are shifting focus to business and data agility. In fact, our research shows that 97% of companies have plans to make their data management program more flexible and agile over the next year.
Experian can help your company become more agile, allowing for stronger decision-making processes, more successful customer outreach efforts, and improved operational efficiency.
