No matter the size of your business or the industry you work in, one key goal of all organizations is to improve the customer experience. That can mean many different things depending on your business’s goals and vertical. One critical piece of data that you’re likely collecting on your customers is their address. This information can vary in importance, but you likely need it for sending account information, coupons, services, etc. Regardless of what you’re using customer address data for, a solution that can positively impact your internal functions as well as customer experience is an address verification tool.
In addition to our world-class address verification services, Experian Data Quality recently added a self-service address validation solution to our portfolio that enables businesses of all types and sizes to standardize and correct their address data without the need for technical resources. Users are able to upload their address data files and receive a summary of the quality of their data before choosing to purchase results. With only four steps to receive a cleansed data file, users are able to quickly and easily improve their data quality without implementing software.
But how does this specifically impact businesses? Experian Data Quality’s 2018 global data management benchmark report provides statistics about the impact of poor data quality on organizations across nearly a dozen verticals. In order to provide an example, let’s look at how this tool can impact three different industries, and how the release of our self-service address verification tool can benefit them.
Ecommerce retailers don’t have the luxury of attracting consumers to their brick-and-mortar locations, so great emphasis must be placed on giving customers a superior experience. By utilizing a self-service address verification tool, Ecommerce retailers can benefit in a number of ways. One significant factor is ensuring their customers’ packages arrive on time and to the correct location. This not only assists with a positive customer experience, but reduces internal costs and wasted spend on returned packages and employee rework—all things that can quickly cut into an Ecommerce retailer’s bottom line.
Marketers seek to leverage data to inform and improve their campaigns, but how can they successfully accomplish that if their customer contact data is inaccurate? Currently, only 36 percent of marketers maintain high quality data to capitalize on marketing opportunities. Not only would marketers be able to more accurately target their customers, but correct address data would also ensure the delivery of direct-mail marketing communications, limiting returned mail and wasted printing costs.
Having accurate donor information is essential to the success of a non-profit. However, 92 percent of charities face challenges when managing their data, and 76 percent of charities believe inaccurate data prevents them from giving their donor base the superior experience they expect. With minimal tools that meet their needs and budgets, non-profits face a difficult dilemma on how to ensure the accuracy of their donor’s contact data. Our self-service platform allows non-profits to manage their data on their own time, and at the level that they require. If non-profits address the nearly 20 percent of data they believe to be inaccurate, they can more effectively reach their donors to increase donations for the various causes they work so hard to support.
Are you ready to improve the accuracy of your address data with our self-service validation solution?