Last week, Experian Data Quality attended LeadsCon West in Las Vegas, marking our second booth appearance at the show. Things are really heating up in the lead generation space; it seems that lead generators have an endless craving to discover new ways to further their business and find the next best thing in data technology. And why wouldn’t they? After all, more, better leads can mean more customers and more opportunities.
While there are a number of more and different leads can be found, making the most of data is a void lead generators are hungry to fill. Here are just a few examples of areas where data can be used to benefit lead generators.