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Paul Newman

Key elements to consider when cleaning up a CRM database

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There are a few important CRM elements to look out for.

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On the 'Internet of Things' and the rise of predictive analytics

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More developments in analytics are still coming.

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Evolving technologies changing the way email marketers spend their time

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A balanced approach to email marketing is hugely important.

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How companies can maximize the return on their CRM investments

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There are a lot of steps for companies to fix their customer data.

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How companies today can improve their email marketing strategies

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There are three ways for companies to sharpen their email marketing skills.

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How retailers overcome the 'silo problem' in data management

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In retail, the "silo problem" is especially worrisome.

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Target and retarget: How to get maximum value from customer data

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The goal with data is not just one sale, but a fruitful lifelong partnership.

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Roundup of April news stories

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Here's a recap of the stories that made headlines in April.

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Why companies are auditing their data to alleviate quality errors

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Data quality is a key indicator of performance for marketers.

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Data enhancement helps companies manage customer service information

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Companies can benefit from using data enhancement solutions.

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