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Richard Jones

Master data management grows more significant

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The big data phenomenon is having a major impact on companies of all sizes, as executives are forced to find innovative ways to accumulate, evaluate and ultimately use fast-moving, highly diverse resources.

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Email marketers should embrace mobile, ditch generic ads

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The ongoing use of social and mobile solutions is commonly considered to be a driver behind the effectiveness of email advertising campaigns, as decision-makers are able to gain more valuable insight into what consumers are actually looking for.

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No matter how big it gets, data still demands management and quality checks

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Big data might have been all the buzz in 2012, but it's likely that data quality and management tools will be following not far behind this year as companies realize they need governance to reach their goals, Smart Data Collective reports.

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Data management crucial to marketing success

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Email marketing is essential to attracting, converting and retaining customers, especially as consumers continue to use digital technologies in every aspect of their lives.

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Data quality remains an issue in 2013

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The rapid expansion of information, deployment of mobile strategies and use of social solutions in the private sector are introducing the same data quality concerns that companies faced last year.

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Big data strategies need new plan of attack

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Big data cannot be processed with traditional analytic tools because of its complex and fragmented nature.

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Small businesses using big data to level the playing field

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Some analysts believe big data could democratize the business landscape, because it is no longer exclusive to the largest corporations.

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California DHCS sends ID cards to wrong families

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The California Department of Health Care Services (DHCS) recently reported experiencing a data breach when more than 2,600 Medi-Cal benefits ID cards were accidentally mailed to the wrong recipients.

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Healthcare reform aims to clean up data quality

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Healthcare providers are in the midst of a transition away from paper-based technology toward electronic databases that will bring them into the 21st century.

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Healthcare to focus on data quality, analytics

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While a number of industries are rapidly evolving, healthcare is changing particularly quickly due to the ongoing use of advanced technologies that decision-makers were previously opposed to using.

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