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Data cleansing

Building a data management program: Simplified

When it comes to developing and implementing a data management strategy, it’s normal to feel overwhelmed. You have a monumental task in front of you. 

During my time with Experian, I’ve had the opportunity to speak with many organizations about their data management practices. In every conversation, I’ve seen the same challenges in various shapes and sizes. But the businesses that have been most successful are the ones that simplify their data management process into terms everyone in the organization can understand. After all, data should be accessible to both IT and business users, right? So speaking a common language will help everyone understand the strategy.

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Big data is knocking. Are you ready to open the door?

In today’s rapidly evolving business environment, the amount of data that enterprises must manage increases every day, and it needs to be managed. This is what the Enterprise Data World (EDW) Conference aims to address. This year’s conference is all about harnessing information to transform organizations into data-driven businesses.

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Manual vs. automated data validation

The debate between manual and automated data validation can go something like this:

Data stakeholder 1: “I would like to keep my data in-house and secure; I don’t know how I feel about paying a third-party to validate my database when I could do this myself.”

Data stakeholder 2: “Yes, I hear you, but how much of your team’s time and budget are you willing to dedicate to fixing something by hand when there’s technology that does it automatically?”

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Frequently asked address verification questions

Emily Karam Data cleansing

When choosing which postal service to use for mailing or package delivery, you have plenty of options—but how do you know which one will best fit your needs? Here are some of the most frequently asked questions about the differences between deliverability and address verification for the United States Postal Service (USPS), FedEx, and the United Parcel Service (UPS). 

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Death of a mailman?

Shirley Zhao Data cleansing

At this very moment, you have 52 unread emails idling in your inbox. 36 of these mails you deem to be actually relevant to your job, due to the subject line. As for the rest, you delete, mark them as spam or just outright block the sender. What does the way we handle email tell us? It might be time to take a look at a different mailbox...the one in your front yard.

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Email database facelift: Getting your management practices right to ensure meaningful results

The majority of companies today are using email as a key channel in their marketing practices. Most marketers are always looking for new trends or best practices to improve email content and delivery, all to increase consumer engagement with messages. And while those are worthwhile efforts, new Experian Data Quality research finds that many of us are falling short on the basic concept of email database maintenance.

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Better leverage your data: Overcome common data quality challenges

Marketers need to work to improve their data management techniques and how they work with other parts of the organization to improve the quality of data assets. Yesterday, Erin Haselkorn, Analyst and Public Relations Manager at Experian Data Quality presented a webinar, “Better leverage your data: Overcome common data quality challenges.”

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Trends from AAMVA's Annual International Conference

We hit the road and headed to The Hawkeye State this week for the American Association of Motor Vehicle Administrators (AAMVA) annual international conference. AAMVA showcases the latest trends in the motor vehicle and law enforcement community and provides a forum for chief administrators to learn and grow from fellow jurisdiction executives. This year the event was held in Des Moines, Iowa and there was no shortage of mid-western flare! Attendees were treated to a “night at the state fair” in the expo hall, including dunk tanks, games and a corn-eating contest. 

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How healthy is your email list?

Email is the top communication channel for many organizations as they look to stay in touch with customers and promote products and services. However, many companies are dealing with poor email list hygiene that can disrupt communication through this critical channel.

 

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