As digital marketers, the technology available to help us get the word out about our products seems limitless. Whether you’re focused on hyper-personalization, segmentation, or building out models to target ideal customers, the most tried and true channel has been, and for the foreseeable future will remain, email marketing. Why do we love it so much? It’s fast and efficient and inexpensive compared to other channels.
In the digital marketing world, the term “big data” thrown is thrown around a lot. By definition, big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
As a small business, your data may not be classified as “big,” but it’s incredibly important to the growth of your business. Contact data, in particular, is something that small businesses need to focus on.
In this post, we've partnered up with JustUno, a conversion optimization platform, to take a look the value in collecting lead and customer contact data, and see why ensuring the quality of contact data is critical for small businesses.
Experian Data Quality recently revisited Las Vegas to attend one of the country’s largest and most intriguing conferences for direct marketing: LeadsCon West.
During this year’s LeadsCon West conference, when not discussing March Madness or the looming St. Patrick’s Day Vegas shenanigans, there were three emerging conversation topics that were brought up surrounding direct marketing campaigns and how to leverage data to make the most of prospect and customer information.
From August 24-26, marketers and other business professionals from all over the world flocked to the Hilton in New York City to talk about one thing: performance marketing. LeadsCon has always been focused on helping marketers with lead generation and customer retention. We at Experian Data Quality were thrilled to be a part of the fun and bring our own strengths to the table.
There were many businesses who stopped by our booth bringing up the same concerns:
Last week, Experian Data Quality attended LeadsCon West in Las Vegas, marking our second booth appearance at the show. Things are really heating up in the lead generation space; it seems that lead generators have an endless craving to discover new ways to further their business and find the next best thing in data technology. And why wouldn’t they? After all, more, better leads can mean more customers and more opportunities.
While there are a number of more and different leads can be found, making the most of data is a void lead generators are hungry to fill. Here are just a few examples of areas where data can be used to benefit lead generators.
Predictive Analytics World in Boston has been a great show for the Experian Data Quality team. Data science is an emerging field and is just now hitting its stride. The things that companies can do with predictive modeling are incredible, and can be very valuable if done the right way.
Though I’ve been learning a lot since the event started earlier this week, there are three key things I wanted to share that are important to keep in mind when thinking about predictive analytics:
Today’s consumer expects a lot from us marketers. They want consistent communication, across all channels they use and with messages tailored to just their interests. This is accomplished through what’s known as personalization, or changing user interactions based on data, such as purchases, demographics or preferences.
Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via personalization. In fact, three out of four organizations personalize their marketing messages or are in the process of doing so.
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