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Data enrichment and analytics

Your data’s diet is more important than you think

We’ve all heard the saying “you are what you eat” in reference to our morning donut and coffee. But did you ever consider that the same principle applies to your organization’s data collection processes? Much like the saturated fats from bad-for-you food that clog up your arteries, unchecked bad data can enter your database and compromise your ability to draw on that information in the future. That’s why it’s important to put measures in place to validate and correct bad data at every point of entry. Before your database has a cardiac event (and increases your stress levels), let’s talk about your data’s diet.

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Looking forward to the future of marketing at EMS Client Summit

This year’s Experian Marketing Suite (EMS) Client Summit was one of many celebrations. This marked the tenth anniversary of Client Summit. There were many exciting announcements at the event including the news surrounding the finalization of the divestiture from Experian announced in November. There was also a bit of anticipation of what the new company and EMS experience would look like. 

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The value of data to retailers at IRCE

This week I had the opportunity to join leading marketing and Ecommerce professionals at the Internet Retail Conference & Exhibition (IRCE) show in Chicago, Illinois. While the windy city may be known for its beloved Cubs, Blackhawks, and deep dish pizza, this week it became the pinnacle of Ecommerce. Thousands of industry professionals attended to collaborate and discuss some of the problems they face and some of the innovative things they’re working on. While this show had a multitude of businesses attending, it was clear that consumer-centric organizations were king.

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Grow your email marketing list

As digital marketers, the technology available to help us get the word out about our products seems limitless. Whether you’re focused on hyper-personalization, segmentation, or building out models to target ideal customers, the most tried and true channel has been, and for the foreseeable future will remain, email marketing. Why do we love it so much? It’s fast and efficient and inexpensive compared to other channels.

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Why quality data is critical for small business

In the digital marketing world, the term “big data” is thrown around a lot. By definition, big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

As a small business, your data may not be classified as “big,” but it’s incredibly important to the growth of your business. Contact data, in particular, is something that small businesses need to focus on.

In this post, we've partnered up with JustUno, a conversion optimization platform, to take a look the value in collecting lead and customer contact data, and see why ensuring the quality of contact data is critical for small businesses.

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3 key takeaways from LeadsCon West 2016

Experian Data Quality recently revisited Las Vegas to attend one of the country’s largest and most intriguing conferences for direct marketing: LeadsCon West.

During this year’s LeadsCon West conference, when not discussing March Madness or the looming St. Patrick’s Day Vegas shenanigans, there were three emerging conversation topics that were brought up surrounding direct marketing campaigns and how to leverage data to make the most of prospect and customer information.

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Validation, enrichment and other trending topics from LeadsCon New York 2015

From August 24-26, marketers and other business professionals from all over the world flocked to the Hilton in New York City to talk about one thing: performance marketing. LeadsCon has always been focused on helping marketers with lead generation and customer retention. We at Experian Data Quality were thrilled to be a part of the fun and bring our own strengths to the table.

There were many businesses who stopped by our booth bringing up the same concerns:

  1. Can you help us make sure that the information we’re collecting is usable?
  2. Do your verification and enrichment services work in real time?
  3. What kinds of customer attributes can your data enrichment service give us?

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Lead generators are always hungry!

Last week, Experian Data Quality attended LeadsCon West in Las Vegas, marking our second booth appearance at the show. Things are really heating up in the lead generation space; it seems that lead generators have an endless craving to discover new ways to further their business and find the next best thing in data technology. And why wouldn’t they? After all, more, better leads can mean more customers and more opportunities.

While there are a number of more and different leads can be found, making the most of data is a void lead generators are hungry to fill. Here are just a few examples of areas where data can be used to benefit lead generators.

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Best practices from Predictive Analytics World

Predictive Analytics World in Boston has been a great show for the Experian Data Quality team. Data science is an emerging field and is just now hitting its stride. The things that companies can do with predictive modeling are incredible, and can be very valuable if done the right way.

Though I’ve been learning a lot since the event started earlier this week, there are three key things I wanted to share that are important to keep in mind when thinking about predictive analytics:

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Where’s Dana? Fix your data and make your marketing more personal

Today’s consumer expects a lot from us marketers. They want consistent communication, across all channels they use and with messages tailored to just their interests. This is accomplished through what’s known as personalization, or changing user interactions based on data, such as purchases, demographics or preferences.

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via personalization. In fact, three out of four organizations personalize their marketing messages or are in the process of doing so.

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