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Experian Data Quality

Improving customer communication at the 2018 Tessitura Learning and Community Conference

This week, I attended the 2018 Tessitura Learning and Community Conference (TLCC) in Orlando, FL. For the first time, a Disney property was selected for this conference and at first, I was surprised by the size of this location. However, once I arrived I realized that while the venue seemed larger than ever before, the 1900 attendees filled it up quite well. So when the conference shared that this was the largest attendance of any previous Tessitura conference, it wasn’t hard to believe. This community is growing and is strong, and throughout the conference, I saw many positive trends.

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Key insights from the 2018 MDM and Data Governance Summit

Last week, myself and members of the Experian team attended the MDM and Data Governance Summit in Chicago. The main topics of this conference were MDM (Master Data Management) and DG (Data Governance), although at many times, it was difficult to tell the difference.  MDM and DG are starting to meld together as one topic, with MDM being the data repository for all (or as much as possible) corporate data, and DG being the documentation and “GPS” for navigating the data (in this case, GPS means “Gain Perspective Simply”.

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Experian honored for support of Junior Achievement New England

Experian had the privilege of being recognized as the corporate honoree at the Spirit of JA Celebration last night. The Spirit of JA is the annual celebration, auction, and awards ceremony for Junior Achievement of Northern New England. Junior Achievement (JA) is a non-profit organization that has 120 chapters in the United States and runs youth programs worldwide. Its mission is “to inspire and prepare young people to succeed in the global economy. Using hands-on experiences, JA helps to prepare young people for the real world by teaching skills in financial literacy, workforce readiness and entrepreneurship.” The local chapter, which was started in 1945, serves the young people of Northern New England by partnering with businesses in the community and training individual volunteers to provide hands-on lessons to students in grades K-12.

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Looking forward to the future of marketing at EMS Client Summit

This year’s Experian Marketing Suite (EMS) Client Summit was one of many celebrations. This marked the tenth anniversary of Client Summit. There were many exciting announcements at the event including the news surrounding the finalization of the divestiture from Experian announced in November. There was also a bit of anticipation of what the new company and EMS experience would look like. 

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Launching into new horizons with Global Intuitive

Here at Experian Data Quality, we help our clients ensure that their address data quality is up to date and accurate. We also help you provide the best user experience possible for your customers thanks to our recent launch of Global Intuitive real-time address verification. Each year, we process more than 3 billion transactions across every country and territory on Earth. Cool, right? While that may be the case, we’re not stopping there.

We’ve been working hard at combing data from numerous sources and building an address capture engine to create an API we’re really proud of. Today we’re happy to announce our first leap beyond Earth into our solar system with LunarCapture: an intuitive address capture API for the moon!

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Building a better future, one young person at a time

At Experian Data Quality, we’re passionate about giving back to our community and building the next generation of leaders. On February 16, 2017, we did just that by hosting a fundraiser to support a local nonprofit, YouthBuild. The Boston-area organization helps low-income individuals reclaim their education and build the skills they need to thrive in employment. According to the organization, there are “at least 2.3 million low-income 16-24 year-olds in the United States who are not in education, employment, or training.” YouthBuild aims to service this population and help to unlock their potential.

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Beyond crazy, is fabulousness: Unforgettable quotes from Content Marketing World 2016

This title is a quote—and what a quote, huh? I nabbed it from a video about Google’s exploration into virtual reality. But it resonated with me because it was new; it was unique, and it was such a refreshing change to the same things I hear over and over again.

And so, this post is a tribute to the original, to the ideas that I hadn’t read a million times over. These are 9 of the most memorable quotes I heard from the speakers at Content Marketing World 2016 and why I think they’re worth sharing.

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A modern marketer’s new best friend: the chief data officer

Marketers are dealing with more data challenges than ever before, but they may soon get some much needed help. The Chief Data Officer is coming to the rescue, evangelizing change and improving data usage across organizations. Next week I am heading to the EMS client summit to chat about this revolution and help marketers better understand the power of working with the CDO.

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A mobile app experience for the non-app user

No one should dispute the importance of mobile in today’s shopping journey. But what may be disputed is whether the focus should be on mobile apps or mobile browsers. I’m here to tell you why, before you go all out in developing a mobile app, you should consider optimizing your mobile browsing experience first.

It may go against what a lot of your peers are saying, but the mobile browsing experience is paramount to the mobile app experience. Your mobile apps house your most loyal customers; they’ll come back to you no matter what (unless, of course, you miss spectacularly on their expectations). If you want to continue growing your customer base, however, making sure new shoppers have a good experience all around means investing in a better mobile browsing experience. Let’s find out how to go about that, shall we?

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Email Insider Summit says Hello! to the Sunshine State

It’s that time of year again…where the greatest minds in email marketing come together for insightful sessions, adventurous networking activities, and some awesome after-hours themed parties. I’m talking about Media Post’s annual summer edition of their Email Insider Summit. Tropical Storm Colin tried to rain on our parade—but nothing can stop this crowd!

This was my first time at Email Insider Summit and it definitely lived up to the hype. I got a chance to step back into my email marketer shoes and interestingly, a lot of the challenges we were talking about a couple of years ago are still top-of-mind for folks today. That’s not to say no progress has been made, but it serves more as a reminder of the monumental challenge that all marketers are trying to tackle on a daily basis: connecting with customers in the right place and at the right time. Here are my four key takeaways from Media Post’s Email Insider Summit 2016: 

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