This year’s Experian Marketing Suite (EMS) Client Summit was one of many celebrations. This marked the tenth anniversary of Client Summit. There were many exciting announcements at the event including the news surrounding the finalization of the divestiture from Experian announced in November. There was also a bit of anticipation of what the new company and EMS experience would look like.
Here at Experian Data Quality, we help our clients ensure that their address data quality is up to date and accurate. We also help you provide the best user experience possible for your customers thanks to our recent launch of Global Intuitive real-time address verification. Each year, we process more than 3 billion transactions across every country and territory on Earth. Cool, right? While that may be the case, we’re not stopping there.
We’ve been working hard at combing data from numerous sources and building an address capture engine to create an API we’re really proud of. Today we’re happy to announce our first leap beyond Earth into our solar system with LunarCapture: an intuitive address capture API for the moon!
At Experian Data Quality, we’re passionate about giving back to our community and building the next generation of leaders. On February 16, 2017, we did just that by hosting a fundraiser to support a local nonprofit, YouthBuild. The Boston-area organization helps low-income individuals reclaim their education and build the skills they need to thrive in employment. According to the organization, there are “at least 2.3 million low-income 16-24 year-olds in the United States who are not in education, employment, or training.” YouthBuild aims to service this population and help to unlock their potential.
This title is a quote—and what a quote, huh? I nabbed it from a video about Google’s exploration into virtual reality. But it resonated with me because it was new; it was unique, and it was such a refreshing change to the same things I hear over and over again.
And so, this post is a tribute to the original, to the ideas that I hadn’t read a million times over. These are 9 of the most memorable quotes I heard from the speakers at Content Marketing World 2016 and why I think they’re worth sharing.
Marketers are dealing with more data challenges than ever before, but they may soon get some much needed help. The Chief Data Officer is coming to the rescue, evangelizing change and improving data usage across organizations. Next week I am heading to the EMS client summit to chat about this revolution and help marketers better understand the power of working with the CDO.
No one should dispute the importance of mobile in today’s shopping journey. But what may be disputed is whether the focus should be on mobile apps or mobile browsers. I’m here to tell you why, before you go all out in developing a mobile app, you should consider optimizing your mobile browsing experience first.
It may go against what a lot of your peers are saying, but the mobile browsing experience is paramount to the mobile app experience. Your mobile apps house your most loyal customers; they’ll come back to you no matter what (unless, of course, you miss spectacularly on their expectations). If you want to continue growing your customer base, however, making sure new shoppers have a good experience all around means investing in a better mobile browsing experience. Let’s find out how to go about that, shall we?
It’s that time of year again…where the greatest minds in email marketing come together for insightful sessions, adventurous networking activities, and some awesome after-hours themed parties. I’m talking about Media Post’s annual summer edition of their Email Insider Summit. Tropical Storm Colin tried to rain on our parade—but nothing can stop this crowd!
This was my first time at Email Insider Summit and it definitely lived up to the hype. I got a chance to step back into my email marketer shoes and interestingly, a lot of the challenges we were talking about a couple of years ago are still top-of-mind for folks today. That’s not to say no progress has been made, but it serves more as a reminder of the monumental challenge that all marketers are trying to tackle on a daily basis: connecting with customers in the right place and at the right time. Here are my four key takeaways from Media Post’s Email Insider Summit 2016:
Experian Data Quality is proud to announce a unique scholarship opportunity for college students who are entering their final year of undergraduate education!
What was GSI Commerce? GSI Commerce was the Ecommerce and payments platform acquired by eBay Enterprise a number of years ago. The great thing about GSI for its customers is that it had feature functions inherently built into the platform. So their retailer customers didn’t need to think about their add-ons, because GSI did a good job of handling it for them. Some examples of their add-ons were address validation, tax calculations, etc.
A bright, but brisk, Boston morning saw me at the Hyatt Regency for MediaPost’s Online Media Marketing and Advertising (OMMA) event where the day was chock-filled with all kinds of subject matter marketers would geek out about. Right off the bat, I could tell that there were five clear themes for today:
And if you’re thinking that there’s no way I can relate this back to data and Experian Data Quality, well oh contraire, because everything always relates back to data and today’s marketers and advertisers are keenly aware of this fact of life.