I had the pleasure of representing Experian Data Quality last week at the Demandware XChange conference in Las Vegas. As many people in the tech world know, Demandware has seen massive growth over the last few years and brought an astounding 700 retailers, 300 partners and 200 employees to the conference this year. I spent the first two days connecting with other LINK Technology and Solution partners as well as learning about Demandware’s plans for joint marketing and promotions to drive additional revenue and referrals.
Given the location of the conference, we had to have some fun! With events such as a welcome reception at the Aria pool and Hyde at the Bellagio, Dinner Party at Hakkasan and a performance by the Neon Trees, we had plenty of opportunities to connect with our colleagues and customers in a relaxed setting.
Some of the largest themes that I heard attendees discussing were global expansion expanding globally, creating an enterprise wide solution and remembering to keep customers at the center of all efforts. Since its inception, Demandware has been known as a best of breed cloud eCommerce platform. They have emerged as a leader in this space and are not satisfied with only covering one part of their customers’ businesses. With the acquisitions of Tomax (point of sale), Mainstreet Commerce (order management) and CQuotient (analytics provider) Demandware can now become a true enterprise wide solution for their customers and prospects.
As a LINK partner, I am extremely excited about the changes to come and to watch this company truly take the retail world by storm over the next couple of years with their new acquisitions and capabilities.
For more information about Experian Data Quality’s partnership with Demandware, check out our Demandware integration page, or download our product overview.
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