US Interactive Media worked with Experian to implement a testing environment to model the data and create the score prior to purchasing and implementing a full license of QAS Prospect IQ. This allowed the company to get a better idea of the quality of data before purchase and ensure the solution would work.
“Experian offered the best combination of flexibility, pricing and quality,” said McArthur. “While there are many companies that can provide data at a cheaper price, those companies do not have the superior data recency, sources and ;matching logic that Experian offers.”
Once QAS Prospect IQ was purchased, the implementation process began. The Experian team and US Interactive Media put together a project plan for the implementation and were able to integrate the product successfully.
“We had a great support team and documentation to work from in order to ensure a successful launch,” said McArthur.
Improving client satisfaction
With QAS Prospect IQ and a lead scoring model in place, US Interactive Media now recognizes a host of benefits.
First, they identify and reject leads likely to never convert in real time, which saves on acquisition costs and allows them to evaluate new lead supplier sources quicker. The company has been able to reject, on average, the lowest 5 to 10 percent of leads.
Next, they were able to optimize marketing campaigns to purchase the best leads for clients. This allowed them to increase conversion rates and decrease the costper-acquisition.
Finally, they implemented lead prioritization models. This improved customer service at the contact centers by reducing the resources spent on leads that would not convert.
“We were able to understand which leads and audience segments were likely to apply, enroll, and stay enrolled,” said McArthur. “This allows us to be a better agency for our clients and increase our value."
