Inaccurate contact data can be harmful to an organization and may cost your company millions of dollars each year! Organizations that focus on contact data quality improve data-driven operations, marketing, and general business initiatives. All of the statistics below are sourced from Experian Data Quality's latest research report.
of organizations use data to power business opportunities
of organizations say that they rely on educated guesses or gut feelings to make decisions based on their data
of organizations see data as an integral part of forming a business strategy
of organizations have challenges with their data governance program
of retailers see a return on investment from their data quality solutions
of retailers state that data quality issues negatively impact consumer trust and perception
of retailers say that they rely on educated guesses or gut feelings to make decisions based on their data
of retailers have a data management project planned in the next 12 months
of financial institutions are driven to invest in data analytics and management due to increasing regulation
of financial institutions see data as an integral part of forming a business strategy
of financial institutions believe that data quality issues impact customer trust and perception
of financial institutions have a data management project planned in the next 12 months
of government agencies say it is difficult to predict when and where the next data quality challenge will arise is often difficult
of government agencies trust their data to make decisions
of respondents for government agencies site data quality issues as a key cause of delay for data migration projects
of government agencies have a data management project planned in the next 12 months
of businesses use data to enhance marketing efforts
of respondents believe that inaccurate data is undermining their ability to provide an excellent customer experience
of companies don’t have a single customer view today
of organizations believe they have a high email bounce rate
of CIOs believe data is changing the way their organization does business
of companies who have a CDO claim to have created the role in the last six months
of CIOs believe data is an asset that is not being fully exploited
of CIOs view the CDO as a trusted advisor of data across the enterprise