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Data quality statistics

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Inaccurate contact data can be harmful to an organization and may cost your company millions of dollars each year! Organizations that focus on contact data quality improve data-driven operations, marketing, and general business initiatives. All of the statistics below are sourced from Experian Data Quality's latest research report. 

Data quality statistics for all industries

of organizations have a strategy to maintain high quality data

of organizations believe they have inaccurate data

of organizations see data as an integral part of forming a business strategy

say inaccurate data continues to undermine customer experience efforts

* Source: 2018 global data management benchmark report

Data quality statistics from the retail industry

retailers say they have seen a return on investment on their data quality solutions

of retailers say inaccurate data continues to undermine customer experience efforts

of retailers trust their data to make key decisions in their business

of retailers struggle to implement a data governance program

* Source: 2018 global data management benchmark report

Data quality statistics from the finance industry

of financial institutions say they have seen a return on investment on their data quality solutions

of financial institutions see data as an integral part of forming a business strategy

of financial institutions believe that data quality issues impact customer trust and perception

of financial institutions have a data management project planned in the next 12 months

* Source: 2018 global data management benchmark report

Data quality statistics from the IT industry

of IT respondents say they have seen a return on investment on their data quality solutions

of IT respondents trust their data to make decisions

of IT respondents struggle to implement a data governance program

of IT respondents have a data management project planned in the next 12 months

* Source: 2018 global data management benchmark report

Did you know...

c-level executives say data has greatly disrupted their organization’s operations in the last year

Of large organizations that believe that data volumes are having a big impact on regulatory obligations

of c-level executives consider customer / prospect data to be inaccurate in some way, much higher than other respondent groups

of c-level respondents believe the CEO is the owner of the data

* Source: 2018 global data management benchmark report

Want to learn more about how industry professionals view the state of data?

Download the report