Inaccurate contact data can be harmful to an organization and may cost your company millions of dollars each year! Organizations that focus on contact data quality improve data-driven operations, marketing, and general business initiatives. All of the statistics below are sourced from Experian Data Quality's latest research report.
of organizations have a strategy to maintain high quality data
of organizations believe they have inaccurate data
of organizations see data as an integral part of forming a business strategy
say inaccurate data continues to undermine customer experience efforts
retailers say they have seen a return on investment on their data quality solutions
of retailers say inaccurate data continues to undermine customer experience efforts
of retailers trust their data to make key decisions in their business
of retailers struggle to implement a data governance program
of financial institutions say they have seen a return on investment on their data quality solutions
of financial institutions see data as an integral part of forming a business strategy
of financial institutions believe that data quality issues impact customer trust and perception
of financial institutions have a data management project planned in the next 12 months
of IT respondents say they have seen a return on investment on their data quality solutions
of IT respondents trust their data to make decisions
of IT respondents struggle to implement a data governance program
of IT respondents have a data management project planned in the next 12 months
c-level executives say data has greatly disrupted their organization’s operations in the last year
Of large organizations that believe that data volumes are having a big impact on regulatory obligations
of c-level executives consider customer / prospect data to be inaccurate in some way, much higher than other respondent groups
of c-level respondents believe the CEO is the owner of the data