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Contact data quality statistics

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Inaccurate contact data can be harmful to an organization and may cost your company millions of dollars each year! Organizations that focus on contact data quality improve data-driven operations, marketing, and general business initiatives. All of the statistics below are sourced from Experian Data Quality's latest research report. 

Data quality statistics for all industries

of organizations use data to power business opportunities

of organizations say that they rely on educated guesses or gut feelings to make decisions based on their data

of organizations see data as an integral part of forming a business strategy

of organizations have challenges with their data governance program 

*Source: 2017 global data management benchmark report

Data quality statistics from the retail industry

of retailers see a return on investment from their data quality solutions

of retailers state that data quality issues negatively impact consumer trust and perception 

of retailers say that they rely on educated guesses or gut feelings to make decisions based on their data

of retailers have a data management project planned in the next 12 months

*Source: 2017 global data management benchmark report

Data quality statistics from the finance industry

of financial institutions are driven to invest in data analytics and management due to increasing regulation 

of financial institutions see data as an integral part of forming a business strategy

of financial institutions believe that data quality issues impact customer trust and perception

of financial institutions have a data management project planned in the next 12 months

*Source: 2017 global data management benchmark report

Data quality statistics from the public sector industry

of government agencies say it is difficult to predict when and where the next data quality challenge will arise is often difficult

of government agencies trust their data to make decisions

of respondents for government agencies site data quality issues as a key cause of delay for data migration projects

of government agencies have a data management project planned in the next 12 months

*Source: 2017 global data management benchmark report

Data quality statistics from the marketing industry

of businesses use data to enhance marketing efforts

of respondents believe that inaccurate data is undermining their ability to provide an excellent customer experience

of companies don’t have a single customer view today

of organizations believe they have a high email bounce rate

*Source: 2017 global data management benchmark report

Did you know...

of CIOs believe data is changing the way their organization does business

of companies who have a CDO claim to have created the role in the last six months

of CIOs believe data is an asset that is not being fully exploited

of CIOs view the CDO as a trusted advisor of data across the enterprise

*Source: The Chief Data Officer: Bridging the gap between data and decision-making
Want to learn more about the Chief Data Officer role? Download the report