Data appending and enrichment services
Maximize your marketing channels by adding complete contact information to your existing records.
Make your data smarterHow data enrichment and appending work
Get even more insight into your data. We can append basic contact information like addresses, emails, and phone numbers to the customer data you already have. Provide personalized, relevant content and promotions to your customers for the exceptional experience they expect.
If you're looking for even deeper insight into your target market, you're looking at the right place. Our data appending and enrichment services leverage Experian's ConsumerViewSM database, the nation's largest source of consumer marketing data.This means you’ll have access to more than 900 data elements that can be appended to your contact records.
You have the option of enriching your data in real time or appending information to the customer data you already have. The power is in your hands.
Are you reaping the benefits from the data you collect? Making sure you gather and store data effectively is invaluable to your organization, but it's as you enhance your data that you see the true value in it.
Enriching your data allows you to gain greater insight and intelligence into your customers and lets you improve business decisions, promote customer engagement and ultimately generate increased revenue by helping you better target your best customers.
Data enrichment and appending from Experian Data Quality can boost the data you currently hold by appending insights from the most comprehensive marketing information source, after it's collected or at the point of capture.
With our history of rich consumer insights you can gain a better and more complete understanding of your prospects and customers.
You can learn more about your audience by appending business information to the business records that you capture and hold, identifying the key sociodemographic groups of customers or increasing efficiencies across governmental departments with our robust options for additional data.
Find out more about how you can add value to your data and support enhanced decision-making through Data Enrichment by contacting our team today.
Overcoming common gaps in your customer records
Businesses today rely on a tremendous amount of consumer data to power marketing efforts, improve operational efficiencies, and reduce risk. However, when consumer contact data is incomplete, leveraging that information can be much less effective. Data append can fill in the gaps and complete your customer records and enable more effective uses for your data assets.
Learn how to append your customer data
Did you know?
of sales decisions in the U.S. will be driven by customer data by 2020.
of sales decisions in the U.S. will be driven by customer data by 2020.
- Ensure accurate, enriched, and standardized data collection
- Improve targeting and customer segmentation
- Customize your lead follow-up communications
- Improve customer profiles and create more realistic customer personas
Maintaining data quality is an ongoing problem that plagues numerous businesses, and if IT leaders don't take steps to improve the accuracy of their information, there could be serious consequences. See how you can develop a plan to better manage your data.
