The best part about enriching your business’s data is the insight it provides. It can be game-changing. With our data enrichment services, you can append a variety of information types—demographic, behavioral, household, life event, geographic, and more—to your customer and prospect records. This means you can instantly gain a better understanding of your customers and advance your profiling and targeting efforts.
Real-time contact data verification
Appending information to bad data doesn’t make sense. That’s why our data enrichment solution starts by validating the contact data you already have, such as names, phone numbers, addresses, and emails.
Enhance and append data for additional insights
Once your records are cleaned, we can append missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more.
Predictive analysis to provide personalized customer profiles
Accurate and personalized analysis allows you to create customized messaging that helps your business to connect and engage with customers.
The largest source of customer marketing data
Our data enrichment solutions leverage Experian's ConsumerViewSM database, the nation's largest source of consumer marketing data. This means you’ll have access to more than 900 data elements that can be appended to your contact records.
Unrivaled data accuracy
Experian intensively tests our data and updates databases daily, providing you with unparalleled data accuracy.
Flexibility to ensure the best customer connection
Experian Data Quality’s software architecture is fully relational. This joins data in unique ways, providing the ultimate flexibility, allowing your organization to intelligently connect with customers.
Robust data security
Experian has a comprehensive data security system to protect your customers’ data. We use a 256-bit AES-based encryption system and a robust password protection system.
Turn-key data quality solutions easily integrate into many e-commerce platforms, ERPs, and CRMs. These solutions cleanse, standardize, and append data as it enters your system.
Support from Experian’s data consultants
Our experienced consultants are available to help you execute your data-related project.
What does data enrichment mean for your business? Better insight into individuals at the point of interaction? Tailored messages? Prioritized leads? Improved engagement? You’re right on all counts.
of retailers believe that by 2020, the majority of sales decisions will be driven by customer data
of companies see data as an integral part of forming a business strategy
of organizations lack a coherent, centralized approach to data quality
of marketers want to achieve a single customer view to increase customer retention, increase revenue, and strategic decision making