Skip to main content



Data Enrichment

Improve your customer insight and advance your profiling and targeting efforts. With data enrichment, you can append our industry-leading data to your customer and prospect records in real-time. Experian Data Quality's enrichment solutions can provide a variety of information types—demographic, behavioral, household, life event, geographic and more—to unlock greater customer understanding.

How Data Enrichment works

Experian Data Quality’s enrichment software first verifies the contact data you are collecting, such as name, phone number, address and email. After verification, a record can be enhanced for missing or incomplete information. Over 900 data attributes can be appended based on address data.

We also offer a data enhancement tool that appends information based on IP address. Through geolocation data, this IP address location lookup is able to provide demographic information, auto market statistics, consumer lifestyle segments (i.e. Mosaic USA®) and more in less than a second.

What data is available?

Data enrichment from Experian Data Quality offers unprecedented data appending options. By leveraging Experian's ConsumerViewSM database, the nation's largest repository of consumer marketing data, we are able to offer more than 900 data elements.

  • Consumer data: Identify key socio-demographic groups and trends using our profiling tools, including Mosaic USA®
  • Business data: Append additional business information to the business records you capture and hold
  • Geolocation data: Append data based on IP address to better understand and target visitors on the individual or household level

Benefits of Data Enrichment

Data enhancement provides better insight into individuals at the point of interaction, allowing you to tailor messages, prioritize leads, personalize offers and improve engagement online, over-the-phone, and through marketing communications.

Did you know...

of companies have challenges with cross-channel marketing

say inaccurate contact data is the biggest obstacle to cross-channel marketing

struggle to drive meaningful analytics from their data

complain that there is not enough information available for business intelligence

*Source: Global Data Quality Research 2015


Want more information on data enrichment? Check out these resources.

Features of Data Enrichment

  • Real-time customer insight for more effective decision making
  • Access to the most comprehensive marketing database available
  • Wide breadth of consumer attributes
  • Flexible implementation options
  • Experian’s secure data and privacy standards
  • Support from Experian’s data consultants

What our customers say

We were able to understand which leads and audience segments were likely to apply, enroll, and stay enrolled. This allows us to be a better agency for our clients and increase our value.

US Interactive Media

Ryan McArthur executive vice president, US Interactive Media

Contact us