Appending information to bad data doesn’t make sense. That’s why our data enrichment solution starts by validating the contact data you already have, such as names, phone numbers, addresses, and emails. Once your records are cleaned, we can append missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more. With accurate and personalized analysis, you can create customized messaging that helps your business to connect and engage with customers.
Understand customer behavior
of businesses cite the ability to forecast future customer behavior as the biggest driver of achieving a single customer view.
of businesses cite the ability to forecast future customer behavior as the biggest driver of achieving a single customer view.
- Append up to 900 data elements to your existing customer records.
- Update missing or incomplete data fields in your customer records.
- Build audience segments using attributes from your top customers.
Enrich your data
of organizations plan to invest in data enrichment projects in the next 12 months.
of organizations plan to invest in data enrichment projects in the next 12 months.
- Target customers using defined audience segments.
- Prioritize leads based on customers’ propensity to purchase.
- Improve marketing efficiency and ROI.
Measure the impact of data quality
of organizations believe that data quality issues impact customer trust and perception.
of organizations believe that data quality issues impact customer trust and perception.
- Tailor messages and offers based on customer needs and preferences.
- Connect with customers through their preferred communication channels.
- Ensure your messages reach your customers with complete, validated information.
Real-time enrichment
Make a great first impression with real-time insight into your customers’ needs and preferences. Our API for real-time data enrichment integrates into most internal- and external-facing applications through a SOAP-based web service. We even offer sample code for common languages, such as C# and Java.
Enriching the customer experience
Improving the overall customer experience is a key area of competitive differentiation, and one that is heavily dependent on the underlying quality of customer data. Merely correcting basic customer data quality issues is not going to cut it any more if you really want to get to know your customers and turn them into happy customers. Add more data and enrich your customer experience.
Improve your customer experience
We provide:
The largest source of customer marketing data
Our data enrichment solutions leverage Experian's ConsumerViewSM database, the nation's largest source of consumer marketing data. This means you’ll have access to more than 900 data elements that can be appended to your contact records.
- Consumer data: Identify key socio-demographic groups and trends using our profiling tools, including Mosaic USA®
- Business data: Append additional business information to the business records you capture and hold
- Geolocation data: Append data based on IP address to better understand and target visitors on an individual or household level
Unrivaled data accuracy
Experian intensively tests our data and updates databases daily, providing you with unparalleled data accuracy.
Flexibility to ensure the best customer connection
Experian Data Quality’s software architecture is fully relational. This joins data in unique ways, providing the ultimate flexibility, allowing your organization to intelligently connect with customers.
Robust data security
Experian has a comprehensive data security system to protect your customers’ data. We use a 256-bit AES-based encryption system and a robust password protection system.
Flexible integration
Turn-key data quality solutions easily integrate into many e-commerce platforms, ERPs, and CRMs. These solutions cleanse, standardize, and append data as it enters your system.
Support from Experian’s data consultants
Our experienced consultants are available to help you execute your data-related project.
Data enrichment is just one piece of a data quality strategy.
To have a successful data quality management program, your organization needs to ensure that data is high-quality and ready to leverage for business intelligence initiatives. Discover how your organization can build a complete data quality strategy.
Data quality starts with clean data.
Manage data effectively.
Uncover possibilities from within.
What our customers say
We were most comfortable with Experian Data Quality; we liked their professionalism and how the analytics team went the extra mile in getting us a model that worked best for us.
We can help you to uncover the potential in your data and maximize its impact throughout your business. Our best-in-class data enrichment solutions help you to advance targeting efforts, improve the customer experience, and positively impact your bottom line. Connect with us to learn how we can help you exceed your customers’ expectations.