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Data enrichment

Data enrichment equals business insight.

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What is data enrichment?

Are you reaping the benefits from the data you collect? Making sure you gather and store data effectively is invaluable to your organization, but it's as you enhance your data that you see the true value in it. Enriching your data allows you to gain greater insight and intelligence into your customers and lets you improve business decisions, promote customer engagement and ultimately generate increased revenue by helping you better target your best customers. Data Enrichment from Experian Data Quality can boost the data you currently hold by appending insights from the most comprehensive marketing information source, after it's collected or at the point of capture. With our history of rich consumer insights you can gain a better and more complete understanding of your prospects and customers. You can learn more about your audience by appending business information to the business records that you capture and hold, identifying the key sociodemographic groups of customers or increasing efficiencies across governmental departments with our robust options for additional data. Find out more about how you can add value to your data and support enhanced decision-making through Data Enrichment by contacting our team today.

How data enrichment works

Real-time contact data verification
Appending information to bad data doesn’t make sense. That’s why our data enrichment solution starts by validating the contact data you already have, such as names, phone numbers, addresses, and emails.

Enhance and append data for additional insights
Once your records are cleaned, we can append missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more.

Predictive analysis to provide personalized customer profiles
Accurate and personalized analysis allows you to create customized messaging that helps your business to connect and engage with customers.

Try it now

Enter name and ZIP code data below to see how our data enrichment works.


Benefits of Data Enrichment

What does data enrichment mean for your business? Better insight into individuals at the point of interaction? Tailored messages? Prioritized leads? Improved engagement? You’re right on all counts.

What our customers say

We were most comfortable with Experian Data Quality; we liked their professionalism and how the analytics team went the extra mile in getting us a model that worked best for us.

Sandesh Sadalge - Senior Director of Client Analytics and Insights, EducationDynamics

We provide:

The largest source of customer marketing data

Our data enrichment solutions leverage Experian's ConsumerViewSM database, the nation's largest source of consumer marketing data. This means you’ll have access to more than 900 data elements that can be appended to your contact records.

  • Consumer data: Identify key socio-demographic groups and trends using our profiling tools, including Mosaic USA®
  • Business data: Append additional business information to the business records you capture and hold
  • Geolocation data: Append data based on IP address to better understand and target visitors on an individual or household level

Unrivaled data accuracy

Experian intensively tests our data and updates databases daily, providing you with unparalleled data accuracy.

Flexibility to ensure the best customer connection

Experian Data Quality’s software architecture is fully relational. This joins data in unique ways, providing the ultimate flexibility, allowing your organization to intelligently connect with customers.

Robust data security

Experian has a comprehensive data security system to protect your customers’ data. We use a 256-bit AES-based encryption system and a robust password protection system.

Flexible integration

Turn-key data quality solutions easily integrate into many e-commerce platforms, ERPs, and CRMs. These solutions cleanse, standardize, and append data as it enters your system.

Support from Experian’s data consultants

Our experienced consultants are available to help you execute your data-related project.

Did you know...

of businesses cite the ability to forecast future customer behavior as the biggest driver of achieving a single customer view

of organizations have seen improvements in timely and personalized customer communications by improving data quality 

of organizations plan to invest in data enrichment projects in the next 12 months

of organizations believe that data quality issues impact customer trust and perception

*Source: 2017 data management benchmark report


Want more information on data enrichment? Check out these resources.

Features of data enrichment

  • Real-time customer insight for more effective decision making
  • Access to the most comprehensive marketing database available
  • Wide breadth of consumer attributes
  • Flexible implementation options
  • Experian’s secure data and privacy standards
  • Support from Experian’s data consultants

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