What is data enrichment?
How data enrichment works
Real-time contact data verification
Appending information to bad data doesn’t make sense. That’s why our data enrichment solution starts by validating the contact data you already have, such as names, phone numbers, addresses, and emails.
Enhance and append data for additional insights
Once your records are cleaned, we can append missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more.
Predictive analysis to provide personalized customer profiles
Accurate and personalized analysis allows you to create customized messaging that helps your business to connect and engage with customers.
Make a great first impression with real-time insight into your customers’ needs and preferences. Our API for real-time data enrichment integrates into most internal- and external-facing applications through a SOAP-based web service. We even offer sample code for common languages, such as C# and Java.
Get to know all your customers. Our data append and geolocation software is easy-to-use and highly customizable to fit your needs. Not sure what attributes you need to get started? Let our Professional Services team do the appending for you.
Benefits of Data Enrichment
What does data enrichment mean for your business? Better insight into individuals at the point of interaction? Tailored messages? Prioritized leads? Improved engagement? You’re right on all counts.
Uncover individualized consumer information by augmenting a contact record for missing or unknown data points.
Leverage Experian’s expertise in real-time modeling to create increased conversion and engagement.
Understand and accurately target your customer segments to provide custom offers, personalized messages, and tailored experiences.
What our customers say
We were most comfortable with Experian Data Quality; we liked their professionalism and how the analytics team went the extra mile in getting us a model that worked best for us.
We provide:
The largest source of customer marketing data
Our data enrichment solutions leverage Experian's ConsumerViewSM database, the nation's largest source of consumer marketing data. This means you’ll have access to more than 900 data elements that can be appended to your contact records.
- Consumer data: Identify key socio-demographic groups and trends using our profiling tools, including Mosaic USA®
- Business data: Append additional business information to the business records you capture and hold
- Geolocation data: Append data based on IP address to better understand and target visitors on an individual or household level
Unrivaled data accuracy
Experian intensively tests our data and updates databases daily, providing you with unparalleled data accuracy.
Flexibility to ensure the best customer connection
Experian Data Quality’s software architecture is fully relational. This joins data in unique ways, providing the ultimate flexibility, allowing your organization to intelligently connect with customers.
Robust data security
Experian has a comprehensive data security system to protect your customers’ data. We use a 256-bit AES-based encryption system and a robust password protection system.
Flexible integration
Turn-key data quality solutions easily integrate into many e-commerce platforms, ERPs, and CRMs. These solutions cleanse, standardize, and append data as it enters your system.
Support from Experian’s data consultants
Our experienced consultants are available to help you execute your data-related project.
Did you know...
of businesses cite the ability to forecast future customer behavior as the biggest driver of achieving a single customer view
of organizations have seen improvements in timely and personalized customer communications by improving data quality
of organizations plan to invest in data enrichment projects in the next 12 months
of organizations believe that data quality issues impact customer trust and perception
Features of data enrichment
- Real-time customer insight for more effective decision making
- Access to the most comprehensive marketing database available
- Wide breadth of consumer attributes
- Flexible implementation options
- Experian’s secure data and privacy standards
- Support from Experian’s data consultants