What is data enrichment and how does it work?
Data enrichment is the process of incorporating new updates and information to an organizations existing database to improve accuracy. Appending in-depth information to existing data allows for better business decisions.
We can append missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more.
How does our data enrichment service work?
Our data enrichment services start by validating the contact data you already have, such as names, phone numbers, addresses, and emails. After our service cleans the data, it then enriches it with accurate and personalized analysis, allowing you to create customized messaging that helps your business to connect and engage with customers.
Data Enrichment with us means:
of businesses cite the ability to forecast future customer behavior as the biggest driver of achieving a single customer view.
of organizations plan to invest in data enrichment projects in the next 12 months.
of organizations believe that data quality issues impact customer trust and perception.
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Seamlessly enrich your customer records with Aperture Data Studio and the integrated power of Experian’s consumer data
With a wide variety of attributes and vertical specific data bundles all in one platform, you can:
Improving the overall customer experience is a key area of competitive differentiation, and one that is heavily dependent on the underlying quality of customer data. Merely correcting basic customer data quality issues is not going to cut it any more if you really want to get to know your customers and turn them into happy customers. Add more data and enrich your customer experience.Improve your customer experience
We can help you to uncover the potential in your data and maximize its impact throughout your business. Our best-in-class data enrichment solutions help you to advance targeting efforts, improve the customer experience, and positively impact your bottom line. Connect with us to learn how we can help you exceed your customers’ expectations.