Appending information to bad data doesn’t make sense. That’s why our data enrichment solution starts by validating the contact data you already have, such as names, phone numbers, addresses, and emails. Once your records are cleaned, we can append missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more. With accurate and personalized analysis, you can create customized messaging that helps your business to connect and engage with customers.
of businesses cite the ability to forecast future customer behavior as the biggest driver of achieving a single customer view.
of organizations plan to invest in data enrichment projects in the next 12 months.
of organizations believe that data quality issues impact customer trust and perception.
Improving the overall customer experience is a key area of competitive differentiation, and one that is heavily dependent on the underlying quality of customer data. Merely correcting basic customer data quality issues is not going to cut it any more if you really want to get to know your customers and turn them into happy customers. Add more data and enrich your customer experience.Improve your customer experience
The largest source of customer marketing data
Our data enrichment solutions leverage Experian's ConsumerViewSM database, the nation's largest source of consumer marketing data. This means you’ll have access to more than 900 data elements that can be appended to your contact records.
Unrivaled data accuracy
Experian intensively tests our data and updates databases daily, providing you with unparalleled data accuracy.
Flexibility to ensure the best customer connection
Experian Data Quality’s software architecture is fully relational. This joins data in unique ways, providing the ultimate flexibility, allowing your organization to intelligently connect with customers.
Robust data security
Experian has a comprehensive data security system to protect your customers’ data. We use a 256-bit AES-based encryption system and a robust password protection system.
Turn-key data quality solutions easily integrate into many e-commerce platforms, ERPs, and CRMs. These solutions cleanse, standardize, and append data as it enters your system.
Support from Experian’s data consultants
Our experienced consultants are available to help you execute your data-related project.
We can help you to uncover the potential in your data and maximize its impact throughout your business. Our best-in-class data enrichment solutions help you to advance targeting efforts, improve the customer experience, and positively impact your bottom line. Connect with us to learn how we can help you exceed your customers’ expectations.