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Ye olde guide to launching a loyalty program

These days, loyalty programs are everywhere. Nearly every business out there has a rewards card, loyalty membership program or a customer appreciation discount to try and reel you in with incentives. Sometimes it works, but sometimes it doesn't. The average household belongs to a total of 18 loyalty programs whether they shop there or not. This might be why you're hesitant to offer a rewards program through your own business. It seems like it would be impossible to get noticed over the rest. Besides, why would you want to offer incentives and rewards if customers who sign up don'’t end up spending money with you anyway? It's all about the program. This infographic will walk you through the process as a medieval restaurant owner, Henry, creates, launches and maintains a successful loyalty program for his growing establishment: Henry's Turkey Legs.

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