Mailing list hygiene refers to the cleanliness and accuracy of a mailing list or contact database. A hygienic mailing list is one that is updated regularly, is standardized, and contains deliverable addresses.
A mailing list hygiene solution can provide the service of cleaning a mailing list or contact database and ensuring accuracy. The benefits of adopting this type of software include:
Mailing list hygiene provides companies with an organized and reliable contact list. While the task of manually cleaning a database is both overwhelming and time consuming, address verification software is able to provide this service more efficiently and regularly. Additionally, a front-end address verification solution will generate increased mailing list hygiene.
Learn more about Experian Data Quality's address verification.