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Become a Partner

Your customers have data—lots of it—but often struggle with it being incomplete or inaccurate, impacting potential insights and decision making. Help them unlock the power of their data by partnering with Experian Data Quality to offer tools that make their data fit for purpose and improve the ROI of your own products and services.

Our partner program lets you work with us in ways that make the most sense for both you and your customers. As a global leader in data quality software and services, our customizable program lets you provide tools that help manage the quality of key data, such as addresses, names and emails.

Contact us to learn more

Benefits and capabilities

Experian Data Quality Partner Program benefits for you:

  • Flexible pricing models and strong revenue opportunities
  • Dedicated partner onboarding and account management team
  • Sales collateral and product literature
  • Opportunities to collaborate on joint marketing activities
  • Access to Experian Data Quality development tools

Some of our capabilities:

  • Address verification ensures only accurate, deliverable addresses enter your database and keeps your system clean and up–to-date by comparing records against the latest USPS data.
  • Email verification instantly identifies whether an email address is valid and deliverable, preserving sender reputation and maximizing ROI.
  • Phone verification validates phone numbers as they are being collected across any channel and can also identify if the number is mobile or landline, which is critical for ensuring compliance with regulators.
  • Data enrichment provides insight into individuals at the point of interaction, allowing businesses to tailor messages, prioritize leads, personalize offers and improve engagement.
Want to learn more? Read our partner program guide Download

Experian Partner Program Matrix

Integration Partner white labels the Experian Data Quality functionality x  
Integration Experian Data Quality products are integrated within the Partner application/s x x
Integration Partner builds address verification as a core feature of the application/s and requires all customers to utilize the functionality   x 
Integration Partner builds address verification as a core feature of the application/s, but gives customers the option to opt out of the service x  
Sales Partner is responsible for selling the integrated product x x
Sales Experian Data Quality is responsible for selling the integrated product    
Marketing Experian Data Quality and Partner collaborate on joint marketing efforts   x
Training Partner agrees to participate in product training with Experian Data Quality x x
Support Partner is responsible for 1st line support x x
Exclusivity Experian Data Quality is the exclusive address verification vendor x x
Term Experian Data Quality and partner agree to a multi-year contract. x x
Pricing A wholesale price is agreed upon by the Partner and Experian Data Quality x x
Pricing Revenue-share opportunity 45%+  20-45%

What our customers say

Improved data quality; and lower costs for our customers is what drove our organization to partner with Experian.

IT Director - Medium Enterprise, Industrial Manufacturing

Features of becoming a partner

  • Help your customers avoid returned mail, address correction fees, staff rework, and duplicate mailings.
  • Watch as your customers improve their own service levels. With fewer delayed or undeliverable mailers, satisfaction rates will improve.
  • Experian Data Quality supports address data for over 240 countries. Additionally, we offer data appends for many country data sets.
  • We make a strong effort to work with our partners to find an appropriate pricing model to drive the adoption rate while also maximizing revenue opportunities.
  • Our revenue share models range from 5-50% depending on the type of partnership.

Contact our partner team

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