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Data quality products

For us, it’s all about helping you unlock the power of your data.

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Data cleansing

Data cleansing tools give you accurate and actionable data. Whether you connect with customers or clients by way of their mailing address, email address, or phone number, we’ll help you improve your contact data quality to ensure your messages are received.

With address cleansing, you’ll save time and money by collecting only deliverable address data. Our address verification tools validate and correct your customer records using the latest data from the U.S. Postal Service® (USPS).

Email verification means you can maintain a positive sender reputation, boost your email marketing performance, and keep your database free of invalid email addresses.

Tap into the full potential of telemarketing and mobile marketing. Our phone validation tools help you determine if you are collecting accurate phone numbers and differentiate between mobile and landline for compliance with regulations like TCPA.

Address verification

Email verification

Phone verification

Data profiling

Do you know what’s in your data? Our data profiling and data discovery solution allows you to quickly analyze all of your data, not just a sample. This means you can investigate and assess data content, structure, relationships, and quality faster that you thought possible. With greater insight into your data, you’ll make better business decisions.

Experian Aperture Data Studio

Data matching

Gain a holistic view of your customers by connecting data across all channels. By discovering intelligent links among your customer records, our data matching software finds connections between data elements and enables you to quickly remove duplicates from your database.

Data matching

Data standardization

Your contact data should be meaningful to your business. With data standardization, you can automatically detect and eliminate formatting errors within your database. By establishing data structuring rules that are specific to your business, you can restructure your contact data to fit your organization’s unique standards.

Experian Aperture Data Studio

Data enrichment

Create more targeted, personalized experiences for customers. By appending additional information from Experian’s ConsumerViewSM database, our real-time data enrichment gives you better insight into your customers, allowing you to improve analysis, segmentation, and communication.

Data enrichment

Data monitoring

Enable business users to control your data quality over time with a platform designed for them. Our data monitoring tool reports on your data quality automatically, helping you to identify and correct data quality issues as they arise.

Experian Aperture Data Studio


Ready to learn more about our data quality products?

Good data quality is just a phone call away. Ready to get started? Fill out this form, and we’ll contact you to talk about your business and how our data quality solutions can help.