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Gartner: How a chief data officer should drive a data quality program

How a chief data officer should drive a data quality program

The chief data officer (CDO) is changing the shape of data-driven businesses. According to new Gartner research, the primary role of the CDO is data quality.1 

Recent research indicates that organizations believe poor data quality is costing them an average of $9.7 million per year, yet business leaders remain unconvinced that there is a clear and tangible reason to address data quality as a priority. Communication of data quality challenges typically focuses on logic and facts. This approach often fails to deliver the desired business outcomes because it does not communicate the effects of poor data quality in a way that is meaningful to business stakeholders. 

Download the Gartner report, “How a Chief Data Officer Should Drive a Data Quality Program,” to learn how you can drive a data quality program by:

  • Making a compelling business case for initial and ongoing data quality efforts within the data and analytics program, based on establishing clear causal links between desired business outcomes and the quality of the data needed to deliver those outcomes
  • Shifting the mindset of the data quality practitioners from being doers to being facilitators
  • Embedding data quality as an enabling capability within all information governance efforts
  • Justifying action using a combination of fact-based evidence and emotional resonance

Gartner's 2016 CDO Survey shows that 79% of CDOs have responsibility for enterprise data quality as a primary aspect of their role, with this as the most common capability within the CDO's scope.


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