The chief data officer (CDO) is changing the shape of data-driven businesses. According to new Gartner research, the primary role of the CDO is data quality.1
Recent research indicates that organizations believe poor data quality is costing them an average of $9.7 million per year, yet business leaders remain unconvinced that there is a clear and tangible reason to address data quality as a priority. Communication of data quality challenges typically focuses on logic and facts. This approach often fails to deliver the desired business outcomes because it does not communicate the effects of poor data quality in a way that is meaningful to business stakeholders.
Download the Gartner report, “How a Chief Data Officer Should Drive a Data Quality Program,” to learn how you can drive a data quality program by:
1 Gartner's 2016 CDO Survey shows that 79% of CDOs have responsibility for enterprise data quality as a primary aspect of their role, with this as the most common capability within the CDO's scope.
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