Delivering an exceptional customer experience starts with a foundation of trusted, data-driven insights. You wouldn’t build a house on a faulty foundation, right? Our new research shows that despite a significant investment in data initiatives, 69 percent of organizations still struggle to be data-driven. In fact, 65 percent report inaccurate data is undermining key initiatives.
Companies face a large data debt, look at data projects through a siloed lens, and still have a large volume of inaccurate data. But, good news: the tide is turning. We spoke with more than 500 data practitioners to understand where they are on their journey to data enablement.
Our research explores:
Download our research and learn how you can build a rock-solid foundation—hint: it starts with data quality—for an exceptional customer experience.