Not one piece of consumer data is more sought after than the email address, not only making email a unique identifier, but also making it an essential catalyst in business-to-individual engagement.
That being said, one of the greatest enablers of business success today is email. It stands heads and shoulders above other communication channels because of its pervasiveness and integrality to the digital consumer experience. This is why it's more important than ever that the emails you use are accurate and complete.
The goal of this buyer’s guide is three-fold: