There has always been data for use. What’s changed is simply the amount of data available. The forward-thinking marketers realize that good data is the answer to the challenges surrounding greater customer engagement, knowing which products trigger which additional purchases, which technologies they should use, and what the average lifetime value is of each category of shopper.
The key lies in marketers not just knowing how to use their data successfully, but being able to manage their data so that they’ll be able to use it successfully in the future, too. They are, you guessed it, data-driven marketers.
Read our retail marketer's guide to using customer data to exceed expectations to find out: