Implementing a data governance program at your organization requires the alignment between your people, processes, and technology. While strong data governance is essential to the effective management of your data throughout its lifecycle, it can be difficult to achieve. To simplify this complex topic, we have employed an analogy of the water system—a similarly complex process. Cue Wendy the waterdrop. Wendy represents the data that enters your organization. As you follow Wendy through her lifecycle as a waterdrop, you will see that she moves through eight distinct phases that correspond with the phases that your data must pass through as part of a successful data governance strategy. See how Wendy transforms from a lonesome waterdrop to a powerful resource, and how your data can too!