As a retailer, Halloween marks the beginning of the busiest time of the year: the holiday season. Unfortunately, old and out-of-date customer contact information can act like a ghost that comes back to haunt you. With a little magic known as list cleansing you can vanquish the villainous data that could sabotage your success. From updating mailing addresses to guarantee on-time delivery of packages, to dispelling decayed email data from your system, data quality solutions can help you (and your database) make the transition from the scary to the merry. Learn how to fend off any tricks or trouble with this infographic.