Data segmentation is the process of taking your data and segmenting it so that you can use it more efficiently within marketing and operations.
How can data segmentation help?
Data segmentation will allow you to communicate a relevant and targeted message to each segment identified. By segmenting your data, you will be able to identify different levels of your customer database and allow messaging to be tailored and sophisticated to suit your target market.
Single Customer View: A single customer view is a consolidated, consistent and holistic representation of the data known by an organization about its customers.
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