Nailing the introduction: Using data to create killer a customer experience

Nowadays, personalization is not only a nice-to-have, it's a necessity for fostering customer/business relationships. For banks in particular, selling good customer experiences is rapidly becoming the way they differentiate themselves and build loyalty among consumers. Watch our webinar with Celent Research to discover how banks should get data ready for personalization.

What we'll cover:

• The data advantage
• How customer experience is rapidly becoming the banking product
• How banks should use data and technology to build relationships
• How to get data ready for personalization
• Getting buy-in for improvements