Skip to main content

Single customer view

Creating a single customer view will help your business consolidate and optimize your valuable customer data. In order fully understand your customers’ needs and buying preferences, and target them accurately, businesses need to incorporate all of their data into a single source. 

Achieve a holistic customer view

Creating a single customer view will improve your customer experience

Consolidate and track customer records through a single customer view.

A single customer view consolidates your customer data so you can view customer profiles on an individual level. By unifying customer accounts, you can provide superior customer service. Careful tracking of all customer interactions enables your organization to create a personalized customer experience, every time.


Create personalized customer service 

  • Increase customer loyalty and brand recognition.
  • Consolidate multiple databases.
  • View data in a single source of truth.
  • Run a more efficient business.

of companies face challenges around how they manage data

of companies see improving the customer experience as the biggest driver for single customer view

of companies however, say poor data quality is a key challenge to delivering excellent customer experience

Get my single customer view

* Source: 2019 Global Data Management Research Report

A single customer view enables businesses to run more efficiently. Your marketing department can be confident they’re targeting their campaigns based on accurate information, and your finance group can easily access the most up-to-date billing data for customers.

Watch the video to see how your business can obtain a single customer view using just one data quality management platform or talk to one of our data quality experts.

Confidently capture your target audience.

of organizations maintain customer records to capitalize on market opportunities through customer profiling.

  • Human errors happen. Ensure that your data is accurate.
  • Prevent inaccurate and duplicate information from entering your database.
  • Our cleansing tools will correct and standardize data.

42% of companies say improving customer experience is the biggest driver for achieving a single customer view

This large bank built a single customer view using our data management software, achieving a greater understanding of its customers and meeting regulatory requirements.

See how we helped

Capture a clearer picture by creating a single customer view.

Does your organization struggle with duplicate customer accounts and inaccurate information? Creating a single customer view can consolidate all of your valuable data into a single source. Centralize, control, and optimize your customer data.