There is an incredible volume of data at hand and there are many different touch points within a utilities organization. With data being collected through many different sources, this makes inaccurate data and duplicate records a very real, and very messy, problem.
TCPA, yeah you know me. TCPA, or the Telephone Consumer Protection Act, protects the rights of recipients from telemarketing, automated messages, and otherwise. You need to ensure you’re adhering to TCPA regulations to avoid getting hit with penalties.
People leave digital traces at every part of the customer experience. Having these multiple touch points can make it difficult to reach existing or potential customers with the right messaging.
of utility companies have a desire to turn data into insight
of customer data is believed to be inaccurate
of utility companies have experienced email deliverability challenges in the past 12 months
of utility companies believe inaccurate data leads to a poor customer experience
Good data quality is essential in providing superior customer service, especially where budget and staff resources must be allocated efficiently. Start by validating your customer contact records. Get to that singular customer view, merge duplicate or similar records together, and improve the way you do business.
The utilities sector requires significant investment in growing proper infrastructure because like many other government agencies, it is continually innovating to meet customer expectations. Utility firms often must combat obstacles like debt levels, changing grids, J.D. power ratings, and competition boasting lowered rates.
Get to know your customers on a personal level. Leverage your data to understand customer preferences to improve outreach and targeting efforts.
Because wouldn't you rather spend 34 cents on something more exciting than undelivered postage?
Modernize your user experience and trust notifications are sent to the right recipient.
Eliminate duplicate records caused by human error and reduce confusion surrounding records.
Verify contact data in real-time and append missing or incomplete information.
Deduplicate and merge your data records to create connections within your customer database.